More integrated transport offerings can help address these issues, and many cities are trying to make the shift towards Mobility-as-a-Service (MaaS). MaaS allows people to choose their preferred mode of travel and to book and pay for everything via one app.
The vision is clear – but getting there is not so simple. This roundtable will look at:
Join delegates from government and transport businesses for practical insights into cutting congestion and making MaaS a reality.
Registration is free (applications will need to be approved by the curator).
This roundtable aims to be a short and sharp discussion to allow delegates the option to attend the ITS European Congress event located a short distance at the Evoluon centre. This roundtable will also include breakfast which may provide a start for the exhibition if attending!
08.30 – 09.00: Registration, breakfast & networking
Network with SmartCitiesWorld, moovel and other local/regional government representatives
09.00 – 09.05: Introduction and scene setter
by Sarah Wray, Editor, SmartCitiesWorld
09.05 – 10.00: Roundtable Discussion
10.00 – 10.30: Finish (transfer to ITS European Congress event @ Evoluon for pass holders - transport arranged)
Name: Sarah Wray
Sarah has many years of experience as a B2B journalist and editor, specialising in technological innovation and its impact in cities.
Learning by doing: the Amsterdam approach towards smart mobility
Name: Cathelijne Hermans
Title: Senior Strategy Advisor, Royal HaskoningDHV & former program manager for smart mobility, City of Amsterdam
Cathelijne has broad experience in strategy and policymaking from a complex political-governmental context, often involving urban challenges, for example in the field of mobility.
She is an expert in interim- and program management, especially in collaborations of public and private partners (business, knowledge institutions and government).
Her work saw her involved as the program manager for smart mobility at the city of Amsterdam in 2017 and 2018. MaaS was one of the main topics on the agenda, and Amsterdam has been experimenting with MaaS for citizens and for companies.
Title:Head of Business Development
Having worked on shaping future traffic and mobility systems as a product, key account and marketing manager for over 15 years, Tom has a lot of experience in multimodal traffic and software systems. His focus areas are transport modelling, business development and strategic analysis