Current by GE worked with SmartCiteisWorld to target a very specific group of city authorities by using a combination of exclusive roundtables, city profile reports and webinars to showcase an infrastructure project they had completed in the city of San Diego, California, USA
Current, powered by GE, provides street lighting solutions to municipalities that help save money, increase energy efficiency & foster smart cities.
They wanted to showcase the work they had done in the City of San Diego and engage with other cities authorities specifically from the US and Canada.
SmartCitiesWorld created a package of activities that included:
The highly targeted campaign reached their desired audience with very successful outcomes. The level of audience engagement has ensured the the conversations still continue well after promotional activity has ended.
"It was very beneficial to understand the process of the partnerships that were developed to make the [San Diego] project successful. Also enjoyed getting to connect with a smaller group [at the roundtable] and hear what they are working on."."
Brandon Branham, Assistant City Manager City of Peachtree Corners, USA