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NTT Case Study Results
Smart City Expo World Congress Campaign:
The Brief
NTT, a global leader in smart city solutions, wanted to raise its profile and engage directly with city leaders during the Smart City Expo World Congress (SCEWC) in Barcelona, the world's leading event for cities..
The Solution
SmartCitiesWorld Connect, the content marketing and events arm of SmartCitiesWorld Connect, created a campaign that leveraged its expertise and network in the smart city sector. The campaign included:
- A city profile report featuring the city of Las Vegas, one of NTT's flagship clients, highlighting the challenges, solutions, and outcomes of their smart city partnership.
- A video interview with Michael Sherwood, Director of Innovation and Technology for the City of Las Vegas, discussing the benefits of working with NTT and the future vision for the city.
- A senior networking drinks reception at SCEWC, co-hosted by SmartCitiesWorld and NTT, inviting city leaders and influencers to network and learn more about NTT's smart city offerings.
Links to the campaign content
The Results
The campaign delivered impressive results, both in terms of reach and engagement:
| Metrics | Results |
Drinks reception | 97 senior city leader registrations, 75 attendees, and positive feedback from both NTT and the guests. |
| City Profile Report | 505 downloads, 2,938 page views, and an average time on page of 4:32 minutes. |
| Video Interview | 722 views, 1,865 impressions, and an average view duration of 2:36 minutes. |
Client feedback
Vice President | NTT SMART World
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