Connecting cities, business and innovation to solve urban challenges
Signify Case study Results
Signify Case study:
Cities Climate Action
Research Campaign
The Brief
Signify wanted to raise awareness and generate demand for the Green Switch programme that offers efficiency savings and reduction in C02 emissions as a result.
The Solution
SmartCitiesWorld Connect created a campaign that included a series content and research assets including a series of articles, being one of two commercial partners of our Cities Climate Action Research report and a virtual event that brought cities and sustainability experts together with Signify to discuss climate action in cities. The campaign exceeded expectations delivering on the awareness, lead generation and thought leadership objectives and created interest and demand for the Signify Green Switch solution.
The Results
| Metrics | Results |
Leads generated | Over 1100 |
| Views of landing page | Over 2000 |
| Newsletter inclusion | Over 40 |
| Web banner impressions | Over 150,000 |
| Signify case study | 3 pages included in research report |
| Panel debate | On demand version continues to generate interest |
Client feedback
Claire Philips Global Campaign Manager B2B & B2C Signify
Why not try these links to see what our SmartCitiesWorld AI can tell you.
(Please note this is an experimental service)
How did the Green Switch programme reduce CO2 emissions effectively?What strategies increased lead generation beyond 1100 leads?How did the virtual event enhance collaboration between cities and experts?What role did the Cities Climate Action Research report play in awareness?How were web banner impressions optimized to exceed 150,000 views?Climate Action Stories<br><sub>from SmartCitiesWorld</sub>
Cities Climate Action News and events
Latest City Profile
© 2026 SmartCitiesWorld
Smart Cities World Ltd, 37 Lombard Street, London, EC3V 9BQ
SmartCitiesWorld’s mission is to be the world-leading platform for sharing ideas to solve urban challenges that enable us to live in more resilient, sustainable, safe, and prosperous environments.
©2026 SmartCitiesWorld - Smart Cities World Ltd, 37 Lombard Street, London, EC3V 9BQ