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TomTom opens smart traffic centre

The centre features screens that show how GPS data is fused to create the latest traffic information and visualise congested hotspots

The opening of the TomTom Traffic Centre in Amsterdam
The opening of the TomTom Traffic Centre in Amsterdam

TomTom has taken the wraps of a new traffic centre facility with a view to showcasing how its traffic and travel management technology can help pave the way to smarter cities and smarter mobility.


Occupying a dedicated room in the company’s head office in Amsterdam, the centre will be used to demonstrate traffic management expertise to governments, B2B and automotive licensing partners and other stakeholders interested in how they can start planning for a smarter future.


The traffic centre features multiple high-resolution screens that show how GPS data is fused to create the latest traffic information, and visualise congested hotspots. This data can be turned into actionable insights that can help traffic managers, as well as drivers, make smarter decisions to reduce congestion for all road users and enhance mobility in cities, said the satellite navigation firm.


“The traffic centre gives us the perfect setting to showcase our full suite of products that can be used as modules for licensing customers or as a full suite to help traffic professionals in cities manage their road network, said Ralf-Peter Schäfer, head of traffic at TomTom.


“We can demonstrate how easily TomTom can reach drivers in their cars within minutes of information being shared by road authorities. This is a significant step to help close the gap between drivers, their connected cars and cities – making a contribution to smarter transportation in any smart city development.”


Melanie Schultz van Haegen, Netherlands minister of infrastructure and the environment, who formally opened the new centre, said: "This TomTom traffic centre is aiming to innovate for services in the field of transport and traffic management. This can contribute to a better distribution of traffic, which benefits governments, businesses and travelers alike, both nationally and internationally.


“Moreover, TomTom is also mapping the Netherlands with high quality HD maps, which supports the arrival of self-driving cars,” she added.