Grab is the top mobile online-to-offline platform in Southeast Asia and operates in 235 cities
Microsoft Corporation and Grab have entered a strategic partnership that will see the Singapore-based ride-hailing service use the tech giant’s machine learning and other artificial intelligence (AI) capabilities across a range of technology projects.
The five-year agreement will see both parties collaborate on projects including big data, AI and mobility solutions.
As a first step in the broad collaboration between the two companies, Grab will adopt Microsoft Azure as its preferred cloud platform and Microsoft will make a strategic investment in Grab.
“This partnership signals a deep collaboration with Microsoft on an array of technology projects, including big data and artificial intelligence, that will transform the delivery of everyday services and mobility solutions in Southeast Asia,” said Ming Maa, president of Grab.
“Microsoft’s investment into Grab highlights our position as the leading homegrown technology player in the region. We look forward to collaborating with Microsoft in the pursuit of enhancing on-demand transportation and seamless online-to-offline experiences for users.”
“Our partnership with Grab opens up new opportunities to innovate in both a rapidly evolving industry and growth region”
Through this collaboration the companies will explore several innovative “deep technology” projects that aims to enhance and transform the Grab experience for users, driver-partners, merchants and agents.
These special innovation projects include:
Big data, AI and machine learning
Other areas of collaboration are:
“Our partnership with Grab opens up new opportunities to innovate in both a rapidly evolving industry and growth region,” added Peggy Johnson, executive vice president at Microsoft.
“We’re excited to team up to transform the customer experience as well as enhance the delivery of digital services for the millions of users who rely on Grab for safe and affordable transport, food and package delivery, mobile payments, and financial services.”
Grab claims to be the top mobile online-to-offline platform in Southeast Asia and operates in 235 cities across eight Southeast Asian countries.
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