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Baton Rouge uses data-driven solution to tackle transport issues

The Capital Area Transit System of East Baton Rouge Parish in Louisiana wants to increase ridership through the improvement of passenger engagement, journey visibility and asset utilisation.

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Baton Rouge riders will benefit from multi-channel messaging and mobile-wallet tech
Baton Rouge riders will benefit from multi-channel messaging and mobile-wallet tech

Capital Area Transit System (CATS) of East Baton Rouge Parish, Louisiana, has signed a multi-year partnership agreement with Hitachi America to streamline services and increase ridership through improved journey experience.

 

CATS, the regional transit authority for the Baton Rouge metropolitan area, provides fixed-route service on 25 routes throughout the cities of Baton Rouge and Baker, representing a population of 734,000.

 

Long-journey times

 

With a fleet of conventional diesel buses, electric buses, trolleys, and cutaway vans, CATS was experiencing issues related to on-time arrival, ineffective communication channels, long-journey times due to layover and transition problems, as well as concerns regarding comfort, cleanliness, and train amenities.

 

To address these challenges, Hitachi America will leverage its data-driven digital solutions by Lumada, in combination with ecosystem partners, to enhance services by designing, and delivering a multi-channel messaging and a mobile-wallet technology to passengers. The goal is to remove barriers between passengers and operators by providing real-time communication for passengers and data insights for operators to enhance the customer journey.

 

“We are thrilled to launch this unique partnership with Hitachi. We are excited to implement these innovative services that allow us to communicate real-time information to our customers,” said Bill Deville, CEO of CATS.

 

“We are always seeking new partnerships and new funding opportunities, and this is another way we can fulfill our mission of connecting our customers to what matters.”

“We are excited to implement these innovative services that allow us to communicate real-time information to our customers”

According to CATS, it will continue enriching the lives of its customers and communities by gaining data insights of the holistic passenger journey, which aims to deliver to operational improvements and improved service offerings for enhanced passenger experience.

 

“Improving the rider experience is at the heart of the strategic partnership between Hitachi and CATS,” added Hicham Abdessamad, chairman, Hitachi America.

 

“Having innovated in the mobility and transport business for 100 years, Hitachi’s passenger-centric mindset, coupled with its data-driven technologies and digital solutions, allows CATS to create a form of engagement that is more connected, flexible and actionable for their customers and partners.”

 

Lumada is Hitachi’s digital solutions, services, and advanced technologies for enabling digital experiences, operations, and business models at industrial scale. In 2017, Hitachi unveiled Lumada commercially worldwide to address the opportunities for innovation made possible by IoT data and technologies.

 

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