Think Sustainably aims to help individuals make informed lifestyle and business decisions and comes in response to citizen concern about climate change.
Helsinki has launched a local sustainability programme in response to citizen concern about climate change. A survey in 2018 revealed that two-thirds of residents identified the climate climate crisis as their major concern when thinking about the future of the city.
Think Sustainably claims to be the world’s first online service that enables citizens to make sustainable choices as easy as using an app.
The service provides residents, visitors and business owners with practical tools to rethink their daily behaviour and make more sustainable lifestyle and business decisions.
Services filtered through the online programme include restaurants, shops, events, experiences and accommodation, each benchmarked against tailor-made criteria developed by the City of Helsinki in collaboration with the independent think tank Demos Helsinki, local interest groups and sustainability experts.
The service also includes a route planner feature that enables choosing emission-free transportation options to the wide variety of experiences on offer in the city. The route planner provides CO2 emissions in grams per person per trip. Currently gathering feedback from users, the Think Sustainably service is publicly available with plans to roll the programme out further and review its impact in 2020.
Cities house more than half of the world’s population and are responsible for over 70 per cent of the world’s energy-related carbon emissions (C40). The City of Helsinki recognises that cities are at the forefront of combating climate change and implementing innovative policies.
The city is aware of the need of systemic change in habits and the programme is the latest initiative to support its 2035 carbon neutral target.
"The shift towards carbon neutrality requires both major structural changes and everyday actions. Individual choices matter,” said Kaisa-Reeta Koskinen, the director of the City of Helsinki’s Carbon Neutral Helsinki Initiative. “According to recent studies, in order to stop further climate warming, every Finn should reduce their carbon footprint from 10.3 tonnes to 2.5 tonnes by the year 2030.
"The shift towards carbon neutrality requires both major structural changes and everyday actions. Individual choices matter”
"If one person in each of the 2.6 million households existing in Finland would reduce their carbon footprint by 20 per cent, we would reach 38 per cent of the goals set for Finland in the Paris climate agreement for reducing emissions."
The process of developing the Think Sustainably service included researching the most significant factors of ecological sustainability related to different service categories. These dealt mostly with greenhouse emissions caused by energy production, the impacts of mobility and food, waste management, factors related to circular economy, protecting biodiversity, accessibility, and employment and preventing discrimination.
The criteria encourage all the service providers to improve their action towards a sustainable way of operating and has already resulted in several service providers making changes such as switching energy and heating contracts to more environmentally friendly options. The aim of the criteria was also to be accessible to many different types of service providers because Helsinki believes that everyone should have the opportunity to be part of a bigger wave of change.
Tia Hallanoro, director of brand communications and digital development at Helsinki Marketing said: "Locals in Helsinki are very concerned about climate crisis, over two thirds of us think it’s the most worrying thing affecting our future. Many feel frustrated that there’s nothing they can do to stop it.
"There’s a great demand for the frustration to be channelled into something productive that allows us to rethink our lifestyle and consumer patterns. As a service, Think Sustainably gives you concrete tools for that. We certainly need everybody on board."
The city is the first European city and, the second globally (after New York) to report voluntarily to the UN on its implementation of the Sustainable Development Goals and leads the way in experimenting with sustainable policies and initiatives.
The current version of Think Sustainably is a pilot service and for now includes 81 participating service providers. The programme will be further developed to include a larger range of sustainable choices from restaurants to mobility.
You can find out more about Think Sustainably here:
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