Civic engagement tech provider Zencity is acquiring data analytics and community polling company Elucd to provide stronger, data-driven strategic guidance to state and local leaders.
Zencity, a civic engagement technology provider to local governments, has acquired analytics and polling company Elucd to broaden its portfolio of services.
Over the past several years, both start-ups report they have been helping local governments of all sizes better understand resident needs, concerns and sentiment trends in real-time around critically important public policies, initiatives, and events.
The acquisition will see Zencity expand its network of more than 200 local governments while adding Elucd’s community polling capabilities to create a new and improved sentiment analysis platform that aims to transform organic resident input and community surveys into actionable insights.
According to Zencity, while it is easy for local government leaders to hear from a small handful of the same people, hearing directly from a broad-reaching and representative sample of the community has been next to impossible.
In light of the complicated, large-scale crises local governments have faced over the past year, from managing the onset of a global pandemic to now handling an efficient, fair, and clearly communicated vaccine distribution process, it’s evident that to effectively address major challenges, as well as the routine work of governance, local governments require an informed understanding of their communities’ specific needs and priorities.
Since 2015, Zencity said its “tailor-built-for-government” platform has provided community feedback directly to local leaders in 200 cities and counties, enabling decision-makers to hear from residents across their community about a wide range of topics. This is achieved by analysing millions of organic data points already out there – on social media, news media, customer service lines (like 311/211), and more.
The acquisition creates a “radically new way for local governments to understand and act on the feedback they’re receiving from their communities”
Meanwhile, Elucd claims its community polling service has increased dialogue and improved the relationships and trust between government leaders and their communities by asking targeted questions to demographically representative and statistically significant population samples in many of the largest US cities.
Zencity said the combination of its analysis of broad-reaching community input with Elucd’s proactive, representative polling creates a “radically new way for local governments to understand and act on the feedback they’re receiving from their communities”.
“Zencity is deeply committed to supporting the heroes in local government, and we are constantly looking for ways to improve and innovate our platform. In that pursuit, adding Elucd’s forward-thinking approach to proactive, representative polling will enable us to provide even more support to local leaders,” said Eyal Feder-Levy, CEO of Zencity.
“We’re thrilled that with Elucd, we can provide stronger, data-driven strategic guidance to those we serve. With the industry’s two leading innovators focused on community feedback now joining forces, we’re creating a new standard and streamlining civic engagement for our partners in local government.”
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