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Rail needs to be bold – it starts and ends with the customer

UK rail must focus on outcomes and building a new kind of relationship with customers, driven by data.

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The UK rail industry stands at a “tipping point”. To seize the huge opportunity to boost revenue and play a central role in a fast-changing mobility landscape, the sector must focus on outcomes and building a new kind of relationship with customers, driven by data.

 

This was the conclusion from a recent Atos roundtable on the opportunities and challenges that digital technology presents for rail in the UK. Based on Atos’ Digital Vision for Mobility whitepaper, which explores the impact of digital transformation on the transport, personal mobility and logistics markets, the event brought together rail operators, technology suppliers, consultants and education providers to discuss the future of rail in the UK.

 

The railway engineer and the software engineer will need to increasingly work together.

 

It was clear from the discussion that friction between the old and new worlds must give way to harmony and true collaboration to realise an immense opportunity. The railway engineer and the software engineer will need to increasingly work together.

 

It’s also critical that rail companies put the customer, not the railway, at the centre of their strategy and ‘piggy-back’ on the ubiquitous connectivity and infrastructure in their pockets – the smartphone.

 

Work back from here and score some quick wins to encourage the sector was a key message.

 

Read the full roundtable report for a summary of the key takeaways from the event, including expert insights and practical pointers on the way ahead.

 

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