In-app ticket purchasing will help the MBTA manage access to dedicated stadium transportation services during one of the largest events in the agency’s history.
At a glance
Who: Massachusetts Bay Transportation Authority (MBTA); Masabi.
What: MBTA has launched a custom in-app ticket purchasing experience designed with Masabi.
Why: To help manage access to dedicated stadium transportation services during the 2026 Fifa World Cup soccer matches taking place in Boston this summer.
Where: MBTA has launched the ticket during the 2026 Fifa World Cup.
The Massachusetts Bay Transportation Authority (MBTA) has launched a custom in-app ticket purchasing experience designed to help manage access to dedicated stadium transportation services during the 2026 Fifa World Cup soccer matches taking place in Boston this summer.
Available through the MBTA mTicket app, the new offering enables eligible match attendees to purchase transportation tickets for dedicated services to Boston Stadium.
It has been designed to support the significant increase in demand expected during the seven matches being played in Boston, reportedly, helping the MBTA “efficiently manage passenger flows” while providing a simple and convenient experience for fans via a format they are already familiar with.
The solution is powered by Masabi’s Justride platform and leverages the existing integration between the MBTA and mobility rewards platform, Velocia. Riders can select “Buy Tickets to Boston Stadium” within the MBTA mTicket app and complete a registration process to unlock access to event transportation tickets.
Tickets will be made available by match and boarding group, enabling the MBTA to manage capacity and provide controlled access to high-demand services associated with each event.
“Major international sporting events place extraordinary demands on public transportation systems,” said Brian Zanghi, CEO at Masabi. “Using the flexibility of our Justride platform, the MBTA was able to rapidly introduce a managed event transportation offering that addresses these challenges without requiring a separate application or new infrastructure.”
“This deployment demonstrates how transit agencies can use configurable fare payment technology to respond quickly to unique operational needs while maintaining a seamless rider experience”
Zanghi continued: “This deployment demonstrates how transit agencies can use configurable fare payment technology to respond quickly to unique operational needs while maintaining a seamless rider experience.”
Beyond Boston, Masabi reports its technology supports fare payment and ticketing programs in several North American host cities for this summer’s international soccer tournament, including New York and Los Angeles. Together, these deployments are helping transit agencies prepare for increased ridership and deliver efficient, reliable transportation for visitors and residents alike.
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How does in-app ticketing manage stadium-service capacity during high-demand events?What integration steps enabled MBTA to leverage Velocia within mTicket?How did Masabi's Justride enable rapid deployment without new infrastructure?Which metrics should agencies monitor to efficiently manage passenger flows?How transferable is this managed-event ticketing model to other host cities?