US transit agencies launch rewards programme

In addition to mobile ticketing, EZfare is currently launching account-based ticketing across its network and plans to introduce open payments in the future, further enhancing flexibility and convenience for riders. The introduction of EZfare Rewards builds on this foundation by further integrating technology to create a more dynamic and user-friendly transit experience. 

“At Masabi we have always worked to make taking public transit quick and simple, to make it an easy choice for riders. We are proud to support this groundbreaking initiative which provides further incentives to switch,” said Brian Zanghi, CEO at Masabi. “EZfare Rewards is one of the first transit agency-led rewards programmes in the US, and the first covering multiple agencies. We believe it can play a significant role in driving adoption of mobile payments while increasing rider engagement.” 

Riders can participate in EZfare Rewards by using the Transit app, where they can purchase fares, plan trips, and now, earn rewards. By encouraging more riders to use digital payment options, transit agencies can streamline operations, reduce boarding times, and offer a more efficient public transit experience. 

“If we want to increase ridership, public transit needs to be easy and affordable,” said David Block-Schachter, chief business officer at Transit. “Rewarding riders for engaging with public transit while also gathering their in-the-moment feedback is fantastic for both riders and agencies.” 

David Winterstein, chief executive officer at Velocia, added: “Integrating rewards into the apps transit riders already use creates a seamless, plug-and-play platform that makes it easier for transit agencies to engage their riders.”