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AR app helps Manchester Pride visitors navigate the city

Users could discover exclusive hidden images with their phone and seek out the Secret Silent Disco

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Buzzin helped achieve one of CityVerve's aims: to give citizens tailored information to get around
Buzzin helped achieve one of CityVerve's aims: to give citizens tailored information to get around

Those visiting Manchester Pride’s The Big Weekend over the UK Bank Holiday weekend from 25-28th August could take advantage of an augmented reality (AR) app to view hidden information and images around the city.


The Buzzin app is part of the UK city’s smart city project, CityVerve, and helped to fulfil one of the demonstrator site’s aims to provide citizens with tailored information about their journey and surroundings. It worked with AR, data analysis and smart city specialist, Sparta Digital, to create it.


The app worked with Pride posters located around the city and in The Village. Users pointed their phones at the poster and the exclusive information would appear, which included a map of the event, full line-up and most importantly, a clue which led people to the Secret Silent Disco.


The second main feature consisted of bespoke ‘points of interest’ made especially for The Festival, guiding users to where all the amenities are: wristband exchange points, stages, VIP tent, food and drink, toilets, markets, aid, exits and entrances and many more.


“We’re constantly testing and trying this new technology for different projects, such as CityVerve which is the UK’s smart city demonstrator,” says Ashraf Anwar, Sparta’s senior developer.


He added: “Augmented reality is the current trend and it’s a wonderful tool to work with and really gets people excited based on the amazing responses that we have received from our work so far. There are still other features that we have yet to explore so it’s an exciting time ahead of us,” he adds.


Manchester Pride The Big Weekend is an annual LGBT celebration that takes in The Village district of the city.


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