Cities can create a digital dashboard of bicycle and pedestrian activity on roads, bike lanes, sidewalks and parks
Mobility analytics company, StreetLight Data, is enabling cities to measure bicycle and pedestrian traffic in addition to vehicular traffic. It will help transportation planners and transport agencies answer key questions such as which days and roads have the highest biking volume and what are the common origins-destinations of trips?
The addition of bike and pedestrian analytics to its software-as-a-service (SaaS) InSight platform is the first new product to come out of StreetLight Data’s Multimodal Measurement Initiative (M2Initiative), an industry working group established to collaborate on the issue of multimodal travel interactions.
StreetLight Data has developed proprietary machine learning to differentiate bikes and pedestrians from vehicular traffic, creating a digital dashboard of bicycle and pedestrian activity on roads, bike lanes, sidewalks, even parks.
The platform allows transportation professionals to analyse and visualise bicycle and pedestrian transportation in any neighbourhood, or on any road in just a few clicks. Professionals can leverage the new metrics to target where investments can boost “active transportation” and measure the impact of decisions right from their desktop.
“Our industry has been in the dark for years on bike and pedestrian movement because of the cost and difficulty of data collection”
“It is critical to develop a granular analysis of bike and pedestrian traffic to better see a complete picture of today’s complex mobility landscape,” said StreetLight Data CEO, Laura Schewel. “Our industry has been in the dark for years on bike and pedestrian movement because of the cost and difficulty of data collection. Now we can shed light on these mobility trends, giving planners the ability to make smart decisions about policy and infrastructure investment.”
Schewel added, “My hope is that by being able to measure bikes and pedestrians, we can manage towards a future where these modes of travel are more prevalent.”
The bike and pedestrian features will be available as part of the Multi Mode subscription to the platform.
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