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Billund Airport increases passenger visibility

The airport handles an average of more than three million passengers a year and is Scandinavia’s tenth busiest airport

BlipTrack's functionality extends beyond security and provides overall passenger visibility
BlipTrack's functionality extends beyond security and provides overall passenger visibility

Billund Airport in Denmark is implementing passenger flow technology from BLIP Systems.


The platform, also used by Amsterdam, Auckland and Bristol airports, previously covered only the security process, but now measures passenger flow, queue and dwell time throughout the entire airport area.


This expansion provides airport management with a clear, cohesive picture of passenger experiences from entering the car park to departure and everywhere in between.


The airport handles an average of more than three million passengers a year and is Scandinavia’s tenth busiest airport and Denmark’s second biggest. To effectively measure queue and dwell times and ensure they are living up to key performance indicators, Billund Airport has used the BlipTrack technology at its security process for several years.


The expansion enables the airport to retrieve both live and empiric information about selected passenger patterns, including walking routes, entrance and exit usage, and time spent in specific areas, like the car park, check-in, security, concession area, gates and so on.


The patterns can be averaged over a day, a week, a month, as well as a specific time of day and a specific holiday. Ultimately, this enhances the understanding of how disruptions or changes affect standard behaviour and enables the airport to optimise the operations in areas of interest. The airport will also be able to add value to existing facilities and make new investments to unlock new business opportunities.


The complete and seamless view of passenger movements will eventually help the airport to improve operational efficiency and streamline airport processes, such as check-in, security and immigration.


In addition, Billund Airport will be able to use the data to encourage passengers to spend more time in the concession areas, effectively maximising non-aviation revenue, minimising operational changes impact to the passenger flow, and boost the passenger experience.


As the platform collects data in real time, it is also able to provide early warning about potential congestion. This rapid information will allow the airport to take fast, proactive measures before the situation escalates.


“The basic requirements for happy passengers are easy parking and check-in, speedy security processing, and comfort while waiting in airport terminals,” said Preben Fugl Andersen, sales manager at BLIP Systems.


“These factors can make or break a passenger’s airport experience and strongly influence how much money they spend in the concession areas. Handling passenger flow smoothly and efficiently is key to the success of an airport and its image.


"To understand and improve individual areas of airport operations, it is important to understand that each area influences another and that the passenger’s journey is seen as a single process, rather than as a string of isolated events, and is key to unlocking potential gains.”


BlipTrack is employed in optimisation efforts in more than 25 airports, including JFK Airport in New York, Copenhagen, Oslo, Geneva, Milano, Birmingham, Brussels, Cincinnati and Keflavik.


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