By toggling between cars, transit, bikes and walking, individuals will be able to select a variety of modes of transportation, including Bird scooters, for their particular journey.
Riders in US cities where microbility company Bird operates can use Google Maps to locate its nearby scooters and plan a trip with information about trip duration, estimated price and optimised routes.
According to Bird, this latest integration is part of a series of global mobility-as-a-service (MaaS) integrations and multimodal partnerships designed to simplify transportation and increase access to sustainable micromobility options.
By toggling between cars, transit, bikes and walking, individuals will be able to select a variety of modes of transportation, including Bird scooters, for their particular journey. Additional helpful information is displayed such as estimated travel time, cost and environmental impact.
If an individual chooses to complete their trip using a Bird vehicle, Google Maps will direct them to the Bird app simply by tapping the ‘unlock’ button clearly displayed at the bottom of the screen. Those who do not yet have the Bird app installed on their device will be prompted to do so via the Apple App or Google Play Store.
“Through our integration with Google Maps, we are making it easier for individuals to embrace new modes of eco-friendly travel”
“As demand for sustainable transportation increases, Bird is committed to meeting this need while simultaneously reducing street traffic in already congested cities and towns,” said Travis VanderZanden CEO and founder of Bird.
“Through our integration with Google Maps, we are making it easier for individuals to embrace new modes of eco-friendly travel and to ultimately eliminate our collective reliance on congestion inducing, gas-powered cars – especially in urban settings across the globe where a majority of trips are under five miles.”
The new feature will be available on both iOS and Android devices. Bird said it will initially be rolled out in all US cities before expanding to more countries and locations across its network of more than 300 partner cities.
In Europe, Bird reports that it works with MaaS platforms such as Skipr, Tranzer, and soon Whim, three apps that are centralising mobility services in Antwerp and throughout Belgium.
It has also recently partnered directly with national rail companies – SNCF in France, and Trenitalia in Italy – to improve multimodal mobility for millions of train and transit riders.