Senta Mobility will promote the adoption of the iomob protocol in smart cities around the globe
Asia Pacific blockchain venture studio, Centrality, has announced a new joint venture with the decentralised urban mobility firm, iomob, to develop a blockchain mobility protocol for smart cities.
The joint venture, Senta Mobility, will also promote the adoption of the iomob protocol in smart cities around the globe. Centrality will lead Senta’s global business development to drive further adoption of the protocol by cities and mobility service providers.
Centrality and iomob will work together to develop and incubate new businesses and applications to support the growth of a decentralised mobility network for smart cities around the world. UShare, a rideshare app business part-owned by Centrality, is the designated supplier of development and domain expertise.
The urban mobility marketplace is expanding rapidly with a range of options including bike-share, and on-demand and autonomous vehicles but the two companies believe much of this new development is fragmented and drives complexity, duplication, and uneconomical competition. In the meantime, people continue to commute by car, contributing to pollution and congestion in cities worldwide.
“We share the same values on decentralisation and inclusive economies. This investment will help iomob unleash the potential of urban mobility solutions in smart cities worldwide”
By rewarding riders, providers, and cities, iomob and Centrality aim to build a smarter, sustainable, and scalable urban transport ecosystem. The collaboration will create solutions that will nurture a more efficient, cost-effective, incentivising and consumer-friendly mobility system in cities.
iomob’s Internet-of-Mobility (IoM) protocol uses blockchain technology to provide an open platform enabling these new services to unify as mobility-as-a-service (MaaS). Instead of setting up their own systems of operation, mobility operators can get running faster using iomob’s open source hubs to handle booking and matching, payments, customer registration and reputation management.
This approach claims to save money and allows operators to instead focus their efforts on building their brand, customer base and revenue.
iomob’s open approach treats cities as partners by implementing systems that will dramatically improve cities’ access to and comprehension of data from private mobility services. Rather than using retroactive legislation, smart cities can define flexible rules and react in real-time to changes in mobility.
“Centrality has demonstrated strong vision in identifying blockchain projects with real-world impacts on people and markets, and supporting apps end consumers will really use,” said Boyd Cohen, CEO of iomob.
“We share the same values on decentralisation and inclusive economies. This investment will help iomob unleash the potential of urban mobility solutions in smart cities worldwide.”
Aaron McDonald, co-founder and CEO of Centrality, added: “Centrality is in talks with cities around the globe. We understand the problems and the pressure they face in improving public services like transportation, legislation, and identification.
"This represents a huge opportunity for decentralised platforms – they have the potential to provide solutions for local governments and everyday people. iomob’s smart city credentials make them a compelling partner to help us improve lives in cities around the world, helping people get from A to B quickly, easily and efficiently.”
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