Hewlett Packard Enterprise and Continental claim the platform will overcome many of the barriers to sharing vehicle data from connected and autonomous cars
Hewlett Packard Enterprise (HPE) and the technology company, Continental, are demonstrating a blockchain-based data monetisation platform at Mobile World Congress in Barcelona.
The platform, expected to be available later this year, claims to enable new digital services that improve driver safety and convenience. It is also designed to help car manufacturers monetise their data and differentiate their brands.
Enterprises across different industries have understood that they need to find ways to break down data silos and enable multiple parties to work together to extract the full value from their data. In the case of connected and autonomous vehicles, data-sharing across automotive brands can help to provide driver-assistance services that help drivers avoid traffic hazards, find the most practical travel routes and locate available parking.
Digital ecosystems that enable data-sharing are often based on a middleman model, where platform owners centrally coordinate the data flows and monetisation. HPE and Continental want to use blockchain’s ability to remove intermediaries via its decentralised architecture.
"We are sure that our platform cuts the Gordian knot of data-sharing and data privacy”
Participants, such as car manufacturers, continue storing the data in their own data centres and only share specific data sets upon purchase directly with the buyer. This approach gives data sovereignty to all participants in the ecosystem, while at the same time providing a highly efficient and secure procedure for monetising vehicle data.
“Sharing vehicle data across vendors can solve some of the toughest traffic problems and improve driver experience by leveraging the power of swarm intelligence,” said Phil Davis, president hybrid IT, chief sales officer, HPE. “Together with Continental, we provide the key to unlock the value of this data treasure, not by taking control of the data ourselves, but by giving control to the drivers and car manufacturers.”
The data-monetisation platform will enable car manufacturers and other partners to trade data with each other – either to improve digital services for their customers or to monetise vehicle data. However, trading is only feasible upon a driver’s consent. Therefore, the platform will integrate a consent management system and provide an easy to use opt-in and opt-out system for drivers. HPE and Continental take data privacy seriously to be compliant with GDPR and data protection regulations in other countries.
“We are sure that our platform cuts the Gordian knot of data sharing and data privacy,” said Helmut Matschi, member of the executive board, interior division, Continental AG. “We invite car manufacturers globally to join our platform and collaboratively shape this quickly growing ecosystem.”
“Sharing vehicle data across vendors can solve some of the toughest traffic problems and improve driver experience by leveraging the power of swarm intelligence”
As part of a strategic partnership between the two companies, the new platform was jointly designed by HPE Pointnext and Continental’s interior division. HPE and Continental will provide additional services to facilitate data trading and the integration of vehicle data into car manufacturers’ backend systems and services.
The platform’s interface capability will enable multiple ecosystems – both centralised and decentralised – to interconnect and leverage new ways of data monetisation. It is also compliant with the VDA Nevada Share & Secure concept, which was developed by the German automotive industry to govern the secure transmission and transfer of vehicle generated data to third parties.
You might also like: