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Can you design a smarter LA?

Automotive designers and mobility innovators are invited to collaborate with architects, designers and urban planners

What will the transportation landscape of Los Angeles look like in 2060?
What will the transportation landscape of Los Angeles look like in 2060?

What sort of transport/mobility concept would the city of Los Angeles need if it was to bid to host the 2060 Olympic and Paralympic Summer Games? This is the theme of the Design and Developer challenge being set for this year’s LA Auto Show and AutoMobility, and which takes place at the Los Angeles Convention Centre on Wednesday, 29 November.


Entitled Smarter LA 2060, competition organisers and Microsoft are inviting leading automotive, transportation, mobility, technology, architecture and design companies to tap their most creative teams to imagine what life would be like in Los Angeles if it were to host the 2060 Summer Olympic and Paralympic Games.


Set in the year 2053, the theme focuses on the City of Los Angeles’ bid to host its fourth Summer Olympics and Paralympics in the year 2060.


In its presentation to the International Olympic Committee, the city must include a smart transportation/ mobility plan that outlines how 20 million citizens, athletes, volunteers, dignitaries and visitors will get around Los Angeles using new and existing public, private and alternate modes of transportation/mobility.


"This year we are inviting automotive designers and mobility innovators to collaborate with architects, designers and urban planners, with a mission of inspiring the creation of smarter cities and ecosystems of the future," said Bryan Biniak, Nokia Growth Partners EIR, and emcee for this year’s competition.


"AutoMobility LA’s annual Design & Developer Challenge facilitates a unique opportunity for designers and inventors to collaborate with the City of Los Angeles, the LA Auto Show, and lead the year’s mobility conversation."


Design and/or developer departments or solo designers are encouraged to express interest by completing the online form and submitting a 250-word abstract on by September 15.


In the plan, designers must address the following:

  • Describe what "smarter" cities, mobility and venues are. How do they differ from their "smart" predecessors of the early 21st Century?
  • How will the vehicles and infrastructure of Los Angeles change to accommodate vertical transportation and level-five autonomy or greater?
  • As we delve deeper into the Age of Internet of Things (IoT), what sort of experiences will athletes, fans and citizens from around the world…and beyondto be able to have during the 2060 Olympics? How about those with special needs?
  • Describe the experiences that the LA Convention & Visitors Bureau and the International Olympic Committee will use to market (mass and target, respectively) the Games in Los Angeles to athletes, visitors and locals.
  • Embrace the three modern Olympic values (Friendship, Respect and Excellence) along with the four Paralympic values (Determination, Inspiration, Courage and Equality).

Teams that submit their concepts by October 31, will have the opportunity to present their plan in front of industry and media professionals attending this year’s AutoMobility LA, including an esteemed panel of judges. Immediately following the presentations, the judging panel will select the winning team – based on a variety of criteria – and present the winner with the Judges’ Pick award.


Alongside the Judges’ Pick (to be awarded on 29 November), teams will have two additional opportunities to win an honour, including the Industry Pick award, which offers industry and media professionals the opportunity to see the entrants’ plans on and vote for their favourite online.


Additionally, the People’s Pick award allows LA Auto Show attendees and fans around the world to vote for their favourite plan on Online voting will end on December 10, followed by the announcement of this year’s winner(s) of the Industry Pick and People’s Pick awards on 11 December.


"Connected vehicles and smart infrastructure technology will lead to a new era of smart mobility that redefines transportation as we know it," said Doug Seven, head of Azure IoT Mobility, including the Microsoft Connected Vehicle Platform.


"At Microsoft, we are not just focused on the near future, but also on supporting creative ideas that will impact the world for decades to come. We are thrilled to sponsor this year’s Design & Developer Challenge and support some of the brightest minds in imagining the future of transportation and connectivity."


Co-sponsored by Autodesk and Lacks Enterprises, the 2017 Design & Developer Challenge presented by Microsoft will take place in the Technology Pavilion (along with the design panel, exhibits, awards and industry social).


All AutoMobility LA attendees and Design & Developer Challenge participants will be able to witness this year’s Challenge presentations, vehicle debuts and have access to the exhibit floors inside the Technology Pavilion and Los Angeles Convention Centre.



If you like this, you might be interested in reading the following:



Los Angeles City Profile

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Smart transportation and connectivity providers join forces to deliver next-generation municipal transport solutions



Multimodal transport project wins excellence award

Australia’s first large-scale, live ecosystem for implementing and testing connected transport technologies recognised by OpenGov Asia


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