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Car and passenger drone on the horizon

The companies have imagined an entirely electric and fully automatic concept for horizontal and vertical mobility

Pop.Up Next is a vision that could permanently change urban life in the future
Pop.Up Next is a vision that could permanently change urban life in the future

Audi, Italdesign and Airbus have joined forces to develop an all-electric self-driving vehicle concept that can also fly with a view to helping solve traffic problems in cities.


Called Pop.Up Next, the modular “transporter concept” comprises an ultra-light, two-seater passenger cabin which can be attached either to a car module to travel on the road or to a flight module.


Audi is supporting the project with know-how on battery technology and automation.


“Creativity is needed where new mobility concepts for cities and people’s diverse needs are concerned. Italdesign is an incubator for innovative technologies and radical prototyping,” said Dr Bernd Martens, Audi board member for procurement and president of Italdesign.


“Pop.Up Next is an ambitious vision that could permanently change our urban life in the future.”


Italdesign develops future-oriented vehicle concepts for Audi and customers around the globe. The dominant interior feature of the cabin is a 49-inch screen, while interaction between humans and the machine is performed by speech and face recognition, eye-tracking and a touch function.


“Various players will define the rules of urban mobility in the future. We are proud to collaborate with Airbus, the leading company in the aerospace industry, to investigate solutions for future mobility,” added Jörg Astalosch, CEO of Italdesign.


According to Astalosch, Pop.Up Next is a flexible on-demand concept that could open up mobility in the third dimension to people in cities. Italdesign is making use of a network of cities, universities and various stakeholders in order to better anticipate the future of mobility in cities.


A first version of Pop.Up premiered at the Geneva Autosalon one year ago. Pop.Up Next is said to be significantly lighter than its predecessor, and the interior has also been redesigned.


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