Connected car data stripped of identifiable traveller personal information such as road condition and traffic volume data information could better inform city planners
Avis Budget Group has surpassed the 100,000 connected car threshold globally, enabling it to increase operational efficiencies for the individual and the company and deliver more benefits smart city planning.
The growing presence of connected cars across the Avis Budget Group fleet, combined with the Avis mobile app, means more travellers can change or upgrade their vehicle in real-time right from the lot, locate their vehicle and, in the future, personalise geolocation-based travel and tourism push notifications sent to customers.
Kansas City is one of those which has opted to partner with Avis Budget Group and the milestone means access to connected car data that has been stripped of any identifiable traveller personal information could inform smart city planning, like road condition and traffic volume data.
“If one of our vehicles hits a pothole on a given route, it’s possible that we map this data based on the car’s geolocation and create a feedback loop with our city partners,” says Arthur Orduña, chief innovation officer of Avis Budget Group. “Connected cars have the potential to be eyes and ears on the ground for city planners seeking data that could ultimately improve our communities.”
In the two years since the Avis mobile app’s launch, usage has grown to more than 1.5 million transactions by more than 400,000 unique customers and has increased customer satisfaction ratings by 20 per cent. The redesigned experience through the app has also allowed travellers to:
Orduña explains that connected cars allow Avis customers to manage their entire rental through the app, including locking and unlocking car doors via smartphone. We see a future in which connected cars will know preferred seat positon, car temperature, radio presets and more,” said Orduña.
“An example of this is in our Mobility Lab in Kansas City, which aims to enhance travellers’ experiences through our connected cars. If a traveller’s phone shows they are interested in baseball, the customer may receive a push notification recommending the city’s acclaimed Negro Leagues Baseball Museum.”
In addition, the connected fleet offers Avis Budget Group significant opportunity to streamline operations and reduce costs. This includes real-time inventory counts, mileage management and automated maintenance notification. Having a fleet of connected cars enables more sophisticated tracking of idle vehicles, and automated processing of cars ready to rent.
“Connectivity allows us to employ more dynamic planning and makes our inventory process that much more effective,” added Orduña.
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