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Empire State unveils smart grand entrance

Intersection, the company behind LinkNYC public wi-fi kiosks and other smart cities tech, is among the companies working on the project

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The entrance hints at developments to come in the next phase which will include digital hosts
The entrance hints at developments to come in the next phase which will include digital hosts

The 1,454-feet Empire State Building (ESB) in New York city has unveiled the first phase of its fully reimagined Observatory entrance at 20 West and 34th Street.

 

It is part of the decade-long Empire State rebuilding project. The more spacious entrance now provides visitors to the building’s Observatories with a fully modernised guest journey as well as improves the experience for tenants. The approach taken has been inspired and informed by feedback from guests, tenants and the entire ESB community.

 

Infrastructure investment

 

ESB is dubbed the "world’s most famous building” and with investments in energy-efficiency, infrastructure, public areas and amenities, it has attracted first-rate tenants in a diverse array of industries from around the world, while the skyscraper’s broadcasting technology supports major television and FM radio stations in the New York metropolitan area.

 

“We have a high level of confidence that our work will increase customer satisfaction immensely and drive bottom-line performance”

 

Anthony E Malkin, chairman and CEO of Empire State Realty Trust, which owns the building, explained that ESB has already been transformed into an “urban campus”, claiming to be one of the most modern and energy-efficient buildings in the world. “Now, ESB raises the bar for the guest experience to make it best-in-class, bar none,” he added.

 

A cross-disciplinary team from the arts and architecture and technology and entertainment industries are behind the project. Those working in partnership include Intersection, the company behind LinkNYC public wi-fi kiosks and other smart cities technology.

 

Simplifying the visitor experience

 

Guests will ascend a grand staircase, which splits around a two-story architectural model of ESB. New electronic, self-service ticket kiosks, which Intersection helped to create, simplify the presentation of guests’ choices of the various options available for their visit.

 

The entrance also hints at what is to come in the next phases of redevelopment, which will include digital hosts and a lighting installation. More elements will be revealed over the coming months. The entrance redevelopment is scheduled to be complete by the end of 2019.

 

“Our leadership in innovation continues with this transformative reimagination of our entrance, the first phase of the completely new Observatory experience,” said Malkin. “We have a high level of confidence that our work will increase customer satisfaction immensely and drive bottom-line performance.”

 

The full line-up of organisations working in partnership to conceive and curate the modernisation programme are: Thinc Design; Beneville Studios; Ideo; Squint/Opera; JLL; Intersection; Diversified; Skanska; Kubik Maltbie; Thornton Tomasetti; The Lighting Practice; Corgan and Syska Hennessy Group.

 

 

 

 

The aim of the first phase is to create a best-in-class journey for visitors and tenants
The aim of the first phase is to create a best-in-class journey for visitors and tenants
The self-service ticketing kiosks that simplify the presentation of options
The self-service ticketing kiosks that simplify the presentation of options
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