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Ford makes smart move to acquire scooter firm

Scooters allow cities to offer an equitable last-mile solution to their residents due to their relative affordability

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Ford Smart Mobility is expanding its transportation offering with the e-scooter
Ford Smart Mobility is expanding its transportation offering with the e-scooter

Ford Smart Mobility has acquired Spin, a San Francisco-based electric scooter-sharing company to provides its customers with a first- and last-mile transportation solution. The micro-mobility service provider has operations in 13 cities and campuses across the US.

 

The acquisition of Spin is the latest strategic move by Ford in the mobility space, as the company seeks to build a mobility portfolio to help customers get places more easily, more quickly and less expensively.

 

New transportation services

 

Earlier this year, it established Ford X, a division within Ford Smart Mobility, that aims to quickly build, acquire and pilot new transportation products and services.

 

Scooters allow cities to offer an equitable last-mile solution to their residents thanks to their relative affordability, the company points out. Combined with ease of use and electrified power, scooters can also help reduce urban traffic congestion, parking limitations and pollution.

 

The number of mobility options available to people has risen dramatically in recent years. In some situations, people use multiple forms of transportation during a single trip. The fast-paced, often experimental mobility sector requires businesses to keep up with agile and adaptable customers. Ford said the products and services its offers need to reflect these changes.

“Spin adds an exciting new offering to Ford’s mobility portfolio as we try to help our customers get places more easily, more quickly and less expensively”

 

Using a Spin electric scooter costs $1 to rent and 15 cents per minute.

 

“Spin adds an exciting new offering to Ford’s mobility portfolio as we try to help our customers get places more easily, more quickly and less expensively,” said Sunny Madra, vice president Ford X, in a blog post about the acquisition.

 

“As more people consider scooters to be a viable mobility option, now is the right time for Ford to work closely with Spin’s highly experienced and dedicated team to help expand [its] service to more cities. The acquisition of Spin is an important step towards realising our ambitious vision for the future of urban mobility.”

 

Spin is committed to working hand-in-hand with cities and universities to implement micro-mobility solutions responsibly, safely and sustainably as it expands operations. It does not launch without permission; shares usage data with cities; and works with local officials and university campuses to design educational tools around parking and riding rules.

 

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