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The last mile product delivery solution is aimed at retailers, quick-serve restaurants, and insurance providers seeking to offer a “complete frictionless journey”.
Location platform services provider, Here Technologies, and Glympse, a real-time location sharing application, have partnered to introduce a last-mile product delivery tracking solution.
The last mile delivery solution is aimed at retailers, quick-serve restaurants (QSR), and insurance providers (emergency roadside assistance) seeking to offer a “complete frictionless journey”.
According to the companies, as buy-online-pick-up-in-store (Bopis) continues to increase, retailers, QSRs and consumer package goods companies (CPGs) which are looking to reach consumers directly need to optimise their kerbside pick-up and last-mile delivery capabilities to stay competitive.
With this partnership, QSR and retail customers are able to:
“Consumers today expect an outstanding, highly personalised experience throughout their buying journey,” said Cami Zimmer, EVP business development and marketing at Glympse.
“These elevated expectations are being driven largely by the ‘Amazon effect’, and it means that in order to compete, brick and mortar retailers must be able to innovate and drive efficiencies to improve the overall buying experience.
She continued: “Achieving these goals means leveraging an ever-changing landscape of location and traffic data, something we can accomplish through our alliance with Here.”
Glympse and Here said they have combined their respective capabilities to deliver the delivery solution for a “multi-step, customer-facing experience”.
“Retailers want to enhance the customer experience and drive operational efficiencies in the last mile and last metre”
Glympse’s enterprise-grade platform employs data sources and manages accurate location, ETA and geofencing engines, web and mobile components.
Meanwhile, the intelligent location services provided by Here deliver maps, geocoding, traffic, transit, routing and geo-visualisation tools to enable this journey.
Industry research from real estate firm, Invespro, suggests that three-fifths of consumers (61 per cent) are willing to pay more for the same-day delivery. Furthermore, same day delivery can help businesses gain a competitive edge over 85 per cent of other industry players, reports internet retailer, Digital Commerce 360.
“Retailers want to enhance the customer experience and drive operational efficiencies in the last mile and last metre,” added Jason Bettinger, head of consumer technologies at Here.
“Our location intelligence platform helps operations and fleet management leaders optimise routing and ETAs, allowing for more efficient use of drivers and more on-time deliveries. Ultimately, we are offering a more transparent and engaging customer experience.”
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