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India loves Android

Android OS captured a huge 97 percent share of the fast-growing India smartphone market in Q2 2016


Android smart phones up 7 per cent on last year in India
Android smart phones up 7 per cent on last year in India

India is the world’s third largest smartphone market

Apple’s market share in India has halved from 4 to 2 per cent in the last year

Latest research from global, independent research and consulting firm Strategy Analytics has shown that smartphone shipments to India have grown by 19 per cent annually hitting 31million units during the second quarter of this year.


Of these, Android was the star performer keeping hold of its premier position in the Indian market with a huge 97 per cent market share.


In comparison Apple iOS dropped by 35 per cent annually and shipped 0.8 million smartphones in India in Q2 2016. Its market share in India has halved over the past year from 4 per cent to just 2 per cent.


Rajeev Nair, senior analyst at Strategy Analytics, said, “Total smartphone shipments in India grew a healthy 19 percent annually from 25.8 million units in Q2 2015 to 30.7 million in Q2 2016.


“India is currently the world’s third largest smartphone market, after China and the US. India is growing quickly due to low smartphone penetration rates, an expanding middle class with more disposable income, and intense competition among major vendors, retailers and operators.”


Neil Mawston, executive director at Strategy Analytics, added, “Android maintained first position across India with a record 97 percent OS share for the quarter, up from 90 percent a year ago. Android dominates the India smartphone market and looks unbeatable right now, due to its deep portfolio of hardware partners, extensive distribution channels, and a wide range of low-cost apps like Gmail.”


Woody Oh, director at Strategy Analytics said that for Apple to increase its presence in India, “it will need to reduce iPhone pricing to cheaper levels, attract more operator subsidies and enlarge its retail presence through Apple stores or online channels if it wants to regrow significantly in the future.”


The full report India Smartphone Vendor and OS Shipments in Q2 2016, is published by the Strategy Analytics Handset Country Share Tracker (HCST) service details can be found at

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