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Cities Climate Action Summit 2024 – meet the speaker: Mark-Emil Talivere, City of Tallinn

It's the culture that makes the difference

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3,000 UK workers were interviewed for this survey
3,000 UK workers were interviewed for this survey

New research commissioned by Cisco together with the Institute of Cultural Capital (ICC), has found that creating a positive digital culture at work and encouraging worker confidence in digital tools are the most important factors in ensuring digital rollouts are successful.

 

The findings are based on a survey of more than 3, 000 UK workers, which outline the most important factors to determine whether businesses will succeed with digital rollouts.

 

The research identified that different organisational cultures lead to contrasting rates of digital adoption. Company digital culture ranked far above an employees’ IT experience, company size or the sector in which they operate, when determining attitudes to digital rollouts.

 

Two thirds or 67 per cent of those surveyed said they were largely optimistic about their experiences with digital technology, and said, that it impacted positively on their working practice.

 

However, the survey also revealed that nearly a third of businesses surveyed (29%) were still not bringing in digital technologies.

 

Research also revealed a disconnection between what employees and businesses at large thought was a successful digital rollout.

 

Around a quarter (26 per cent) of workers suggested a digital technology to leadership that they thought would benefit the organisation, but nothing came of it.

 

Employee confidence in leadership when it comes to digital technology was also mixed. A quarter (24 per cent) of workers said they were confident in the digital vision put forward by senior management, while just under half (45 per cent) were undecided and around a fifth (19 per cent) stated that they were actively concerned about their company’s digital future.

 

The research also found that 29 per cent of employees believe that their leadership team is struggling to push through new digital ways of working, with the same number stating that culturally their organisation is not ready to embrace digital solutions.

 

Phil Smith Chief Executive, Cisco UK & Ireland said, “There’s no doubt that organisations today face a digital double-edged sword.

 

“On the one hand new technologies are continuing to re-invent what is possible in the workplace and it is clear business leaders and employees alike understand the potential benefits digital technology can bring.

 

“But our research reveals that without first fostering the right culture in the workplace and following a few golden rules when engaging with employees, it’s possible for digital roll-outs to go off-track.

 

“Employees are craving clear digital leadership to drive the organisation forward and the boardroom must ensure digital delivers on its promise to help drive productivity and organisational effectiveness.”

 

Employees that demonstrated the most positive attitudes to digital technology revealed that there were four key areas for success – clear digital leadership, fostering positive attitudes to digital technology, limit organisational barriers and good communications.

 

Simeon Yates, Director, Institute of Cultural Capital said, “The UK is one of the most digitally engaged nations in the world with 87 per cent of the population online. Despite this, there are few nationally representative studies on the uptake of technology by the UK workforce.

 

“At a time when digital technologies are bringing disruption to many sectors, our research has found that that digital access at work (71 per cent) is lower than at home.

 

“This report has found that the key to successful digital rollouts are the intangible characteristics of culture and leadership, more so than the tangible factors of having access to the right technology.

 

“It consequently means that organisations’ ability to become digitally ready is firmly in their own hands,” he added.

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