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JCDecaux rolls out smart street furniture in Greater Paris

The digital units will integrate with the urban architecture and be used for official communication from the local council as well as provide live traffic updates.

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The digital units are being located in the Hauts-de-Seine area of the city
The digital units are being located in the Hauts-de-Seine area of the city

Outdoor advertising company, JCDecaux, has commenced deployment of its smart digital street furniture in 34 communes in Hauts-de-Seine, in the western inner suburbs of Paris.

 

According to JCDecaux, this is the first time that a Department Council in France has provided premium digital street furniture that incorporates useful and contextualised information, creating closer communications with its citizens.

 

Latest generation digital units

 

The 15-year contract with the Hauts-de-Seine Council covers the design, supply, installation, maintenance and operation of 108 street furniture units:

  • 36 street furniture units at Department Council entrances: dedicated to official communication from the Department Council, they also provide live temperature, weather, time and traffic information
  • 72 latest-generation digital street furniture units equipped with ultra HD 86’ inch LCD screens: strategically positioned across the entire area, they alternate between real-time local information and advertising, providing useful information for the public and exceptional visibility for advertisers.

One third of the installation programme has already been completed (32 units), and the rest should be in place by summer 2019.

 

Designed by Carlos Bratke, an iconic name in Brazilian architecture, these new modern and elegant street furniture units integrate with the urban architecture and the diversity of the 34 communes, while offering optimal visual coherence across the department, said JCDecaux.

“The Hauts-de-Seine Department Council will enhance its reputation through the provision of premium, latest-generation street furniture across the majority of its towns”

“By placing its trust in the street furniture business model and our teams’ expertise in digital innovation, quality and sustainable development, the Hauts-de-Seine Department Council will enhance its reputation through the provision of premium, latest-generation street furniture across the majority of its towns” said Jean-Charles Decaux, chairman of the executive board and co-chief executive officer of JCDecaux.

 

“This new contract marks a decisive step in the digital evolution of our offering, broadening it to 34 new [communes]. We are always working to expand our services and advertising offerings so that we can provide solutions that help to transform urban areas, for the benefit of cities, citizens, advertisers and their brands.”

 

Consistent with its sustainable development strategy, JCDecaux said it has made strong commitments to control the environmental impacts linked to this new contract: eco-design of the street furniture units, optimised energy efficiency, less use of transport, conservation of resources, and analysis of the life cycle of the street furniture.

 

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