The company can contribute knowledge, data and technology to better understand local road safety issues
On-demand transportation and social mobility company, Lyft, has joined the Together for Safer Roads (TSR) road safety coalition.
The coalition brings together global private sector companies, across industries, to collaborate on improving road safety and reducing deaths and injuries from road traffic crashes globally. Meanwhile, Lyft has a vision to build the world around people, not vehicles.
The ride-hailing platform provider is committed to designing trust into every part of its business and as well as having a dedicated trust and safety team and a 24/7 critical response line, works in partnerships with cities and organisations to offer responsible rides with its RideSmart programme.
Additionally, through its recent acquisition of Motivate, the largest bike-share operator in North America, Lyft is collaborating with cities to reduce car ownership.
“Together, we will accelerate more responsible options of mobility and transportation for everyone”
“We’re excited to partner with TSR, its members, and partners to help protect our community, whether they are walking, cycling, scooting, or driving,” said Kate Sampson, vice president of risk solutions at Lyft. “Together, we will accelerate more responsible options of mobility and transportation for everyone.”
The Safer Roads Challenge
As a TSR member, Lyft will support the development of sustainable capabilities and capacity that improve road safety initiatives with private sector expertise. For example, through TSR’s Safer Roads Challenge, Lyft will have opportunities to contribute data, technology, and solutions to understand local road safety root causes and inform evidence-based interventions.
“Whether its keeping their drivers safe or ensuring local communities have the safest mobility options, Lyft is helping reach our collective vision of zero deaths on the world’s roads,” said David Braunstein, president of TSR. “By joining TSR, we look forward to tapping into and combining Lyft’s expertise with our other members and partners to save millions of lives, our friends, family members, and colleagues.”
Lyft joins a growing list of corporate members of TSR including AB InBev, AIG, AT&T, Republic Services, CalAmp, Ericsson, Geotab, GM, iHeartMedia, Octo Telematics, PepsiCo, UPS, Walmart, Alpha Drive, HAAS Alert, Ouster, and Zendrive.
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