Street furniture from MCDecaux will provide citizens in the Japanese city with a range of services including free wi-fi hotspots and emergency message alerts.
MCDecaux, the Japanese subsidiary of the outdoor advertising company, JCDecaux, has become the exclusive operator of smart digital city information panels (CIPs) in the centre of Nagoya City.
It is the fourth-largest metropolitan area after Tokyo, Yokohama and Osaka, with 2.3 million inhabitants. Under this 20-year exclusive street furniture contract agreement, MCDecaux will design, install and maintain at least 150 CIPs.
The aim of the CIPs is to enhance the cultural and touristic appeal of the city of Nagoya. They will provide a full range of innovative services including maps and tourist information, free wi-fi hotspots, digital multi-service touch screens (such as tourist information and local route calculator), USB charging stations, street name plates and emergency message alerts (EMA) in case of emergencies, such as tsunamis and earthquakes.
Besides the Rugby World Cup 2019 currently being held, Japan is preparing to host several major international events, such as the Olympic Games and Paralympic Games in 2020 and the World Expo in 2025. In this context, the CIPs will contribute to cities becoming ever more open, accessible and intelligent.
This new contract will enable MCDecaux to install a premium 85-inch (or similar) digital advertising network in Nagoya, enhance the density and strength of its existing B-Stop advertising network (which still runs for at least 15 years) and consolidate further its exclusive presence on public land.
“Financed by advertising with no costs for the cities and their inhabitants according to our business model, all parties stand to gain from high-quality and very innovative services”
The Nagoya contract follows the recent win of CIP contracts and the introduction of 85-inch digital advertising in Yokohama and Kawasaki.
In line with the group’s sustainable development strategy, MCDecaux proposed an offer based on environmental values, optimising the energy performance of its furniture while ensuring responsible operations throughout the contract. For example, MCDecaux uses the latest energy savings technologies, covering up to 65 per cent of its electricity consumption with green electricity in 2018, 75 per cent in 2019, and recycling all posters.
“Financed by advertising with no costs for the cities and their inhabitants according to our business model, all parties stand to gain from high-quality and very innovative services such as free wi-fi hotspots, digital multi-service touch screens and EMA,” said Jean-Charles Decaux, co-CEO of JCDecaux.
“Meanwhile, advertisers will be able to make an even greater impact and gain from a stronger national advertising network. Our future digital premium sites and our broader coverage will suit brand communication strategies and cities’ expectations perfectly.”
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