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Brazil unveils its newest smart city that puts people first

Smart City Natal is a 170-hectare development from smart affordable housing company, Planet Smart City, and integrates architectural, digital, environmental and social innovation.

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Natal offers a mix of green spaces, residential areas and commercial hubs
Natal offers a mix of green spaces, residential areas and commercial hubs

Planet Smart City has announced its second smart city in the world, Smart City Natal.

 

Located 20km from São Gonçalo do Amarante municipality in the Northeast region of Brazil, the 170-hectare development will eventually home more than 15,000 people.

 

Planet Smart City has invested £27m to design and develop the city in partnership with Habitax, a city planning company with an established presence in the region.

 

Transforming affordable housing

 

Planet began construction of the first phase of the development in March 2019 and by the end of the year is expecting to receive its first residents.

 

Planet Smart City aims to transform the way affordable housing is delivered worldwide by integrating smart solutions and social innovation practices on large scale projects. It targets the global housing crises in countries with large housing deficits and also works in partnership with developers worldwide to revitalise existing communities through smart technologies.

 

Cities are designed and developed with know-how developed by Planet, which integrates architectural, digital, environmental and social innovation solutions to deliver high-quality low-cost homes.

 

According to Planet, its housing is social because it focuses on people’s wellbeing and at the heart of every project is the vision to develop inclusive, harmonious and collaborative neighbourhoods.

 

The city is constructed by optimising every element of the supply chain and applying smart solutions developed by Planet to ensure the homes are affordable.

“Our cities are designed to be inclusive, autonomous and vibrant, so in addition to building affordable homes we have implemented a range of services"

“Smart City Natal offers a mix of green spaces, residential, commercial and business hubs. Following on from the success of Smart City Laguna in Brazil, we are delighted to be increasing our global presence and developing further smart affordable neighbourhoods,” said Susanna Marchionni, CEO of Planet Smart City in Brazil.

 

“Our cities are designed to be inclusive, autonomous and vibrant, so in addition to building affordable homes we have implemented a range of services including a library, cinema, free courses and other social activities which will encourage shared economics and a new way of living in a community.”

 

Natal residents will have access to the Planet app, described as the control panel of the smart city. Locals can download the application for free on Android or iOS versions. After registering, users have access to all city services, as well as contact with other residents, participation in projects and social activities.

 

One of the key features of the app is the SOS button that, when clicked, triggers the emergency numbers predefined by the resident (relatives or friends), allowing an immediate distress call, through geolocation.

 

The application also shows, in real time, the progress of the development and video monitoring of the common areas of the smart city.

 

Planet Smart City was founded in 2015 by Italian real-estate experts Giovanni Savio and Susanna Marchionni, and is chaired by physicist and entrepreneur Stefano Buono. The company’s vision is to offer everyone the opportunity to live in a better home.

 

Headquartered in London, Planet said it has recently raised more than 44 million euros and intends executing an ambitious growth plan which includes the launch of eight large-scale residential projects in the next 24 months.

 

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One of Natal's commercial areas which will be home to various businesses
One of Natal's commercial areas which will be home to various businesses
One of the park areas in Natal, which citizens can enjoy
One of the park areas in Natal, which citizens can enjoy
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