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Cisco alliance aims to boost German digitisation

The Innovation Alliance will also share best practice and findings from a study on digitisation via a roadshow across the country

Cisco plans to invest $500m by 2021 to accelerate digitisation in Germany
Cisco plans to invest $500m by 2021 to accelerate digitisation in Germany

Cisco has founded an Innovation Alliance to help accelerate digitisation of SMEs in Germany as part of its Deutschland Digital programme.


Cisco is partnering with system integrators, software developers, managed service providers, distributors and consultants within the Innovation Alliance to help engage smaller companies with key trends such as digital transformation and Industry 4.0.


The alliance brings together a broad range of expertise that can be tailored to the specific challenges of midsize businesses. With 12 companies, over 40 sites across Germany, more than 2,000 employees and over 1,000 digitisation projects, the alliance is the largest hub for digitisation for small- and medium-sized businesses in Germany.


“We want to help German businesses remain competitive. That is why we are bundling our expertise in the Innovation Alliance, creating a central point of contact for German midsized companies,” says Carsten Heidbrink, managing director commercial sales at Cisco Germany and co-founder of the Innovation Alliance.


“We are convinced that digitisation is a huge opportunity, if properly understood and pragmatically implemented. With the Innovation Alliance, we will be showing examples how SMEs can benefit from digitisation.”


Cisco believes that those who want to promote digitisation must first understand how decision-makers think about it. For this reason, the Innovation Alliance initially surveyed 500 top decision-makers from medium-sized companies in Germany.


The resulting study looks at how digitisation affects a company’s daily routines. In most cases, the perceived problems are bigger than the actual technical challenges. To share the findings of the study, along with numerous best practice examples, the Innovation Alliance is embarking on a road show across the country.


The Innovation Alliance is a key pillar within the Deutschland Digital programme. Within the Deutschland Digital framework, Cisco is planning to invest $500 million by 2021, to accelerate digitisation in Germany.


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