INRIX and ParkU will integrate payment transactions directly into car navigation systems for 55 cities in 10 European countries
Connected car services and analytics company INRIX is partnering with Germany-based ParkU to bring embedded payment and reservation technology to the dashboard of connected cars.
The partnership provides automobile manufacturers with the opportunity to create an embedded, end-to-end parking experience helping European drivers find, reserve, and pay for parking directly using their in-car dashboard.
ParkU is a leading parking app and currently gives car drivers the ability to find, book and pay for a parking space in advance of arrival. Its reservation and payment locations will be incorporated into INRIX’s automotive parking solution. This integrated platform will give drivers the ability to reserve and pay for parking spaces in 55 European cities.
“For many, parking your vehicle can be the most stressful part of driving, especially if you are looking for a space in a built-up area or in a location you do not know very well,” said Alex Israel, general manager and vice president, Parking, INRIX.
He added: “Our partnership with ParkU aims to remove this worry and give our European automotive customers the opportunity to offer drivers a complete embedded connected car parking experience. We know this feature to be highly desirable by those who regularly drive in cities, where parking spaces are increasingly becoming more limited and harder to find.”
This strategic partnership with ParkU enables INRIX to expand its embedded parking reservation and payment platform ecosystem into the European market. Building on the launch of INRIX’s parking reservation and payment solution for automakers in May 2016, this agreement will expand INRIX’s parking payment coverage by adding ParkU’s locations for 55 European cities, giving automakers the ability to offer an end-to-end parking experience to even more drivers around the world.
"Finding, reserving and paying for parking has always been at the heart of our service. This partnership with INRIX is an excellent opportunity to enhance and strengthen our all-in-one parking customer offering providing all relevant parking reservation and information services in just one app,” comments Adriaan Mensink, CEO of ParkU.
“Firstly, we can now expand our parking reservation service directly into in-car connected car navigation systems. Secondly, ParkU app users can now view up-to-date information for more than six million parking spaces across 30 countries.”
INRIX Parking currently includes street-level parking information in over 30 cities worldwide, and an off-street parking database with more than 29 million spaces in over 90,000 locations spanning 4,500 cities in 65 countries.
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