New service aims to give customers control of the ride, allowing them to “set the vibe”
Alto, a new Dallas-based ride-hailing business, is set to introduce the first phase of its service using Bestmile’s mobility services platform to manage its fleet.
Alto selected Bestmile as its back-end platform partner for the introduction of what it describes as new kind of ride-hailing experience focused on delivering “exceptional passenger service”.
According to Alto, the new standard of service starts with safety, using professional drivers, and a dedicated fleet of cars.
Through its new partnership, Alto said it is filling a “significant gap” in the mobility market. The new service gives customers control of the ride, allowing them to “set the vibe” from the lighting to the music. Its business model revolves around a monthly membership fee giving members significant discounts on each trip.
“Alto is maniacal about the passenger experience,” said Will Coleman, CEO of Alto. “By partnering with Bestmile and adopting its mobility services platform, we’ve been able to achieve our mission to differentiate in a market that has become defined by the need for safety and consistency.”
Currently, peer-to-peer transportation network companies (TNCs) largely rely on underoptimised fleets, which has resulted in disjointed service, increased traffic congestion, and susceptibility to security problems, Alto said.
Guided by the motto of “you drive us”, it aims to place high emphasis on the customer experience, offering a new class of service that’s unmatched in safety, efficiency and overall ambiance.
“The ride-hailing industry is booming, and while it is marked with well-recognised brands, it is also ripe for disruption by savvy tech brands that have seen the gap in vehicle efficiency and rider experience and safety, and can fill that with innovative new services,” added Roger Lanctot, director of automotive connected mobility at Strategy Analytics.
“While the incumbents have captured at most about two per cent of vehicle miles travelled in the US newer services entering the field are poised to capture and capitalise on the customer experience and improved vehicle management, something that riders and cities continue to demand.”
“The ride-hailing industry is booming, and while it is marked with well-recognised brands, it is also ripe for disruption by savvy tech brands"
Fleet optimisation and routing services are managed by Bestmile’s intelligent mobility services technology. With its proprietary ride matching and dispatching algorithms, it claims its platform enables Alto to deliver a coordinated and intelligent mobility service, providing more control over key performance indicators such as pick-up and wait times, routing efficiency, and vehicle utilisation.
“The limitations and downsides of peer-to-peer services for drivers, travellers, and cities are exposing opportunities for new kinds of services,” said Raphael Gindrat, CEO of Bestmile.
“We’ve partnered with Alto to develop a platform that enables it to monitor and manage service performance and KPIs so that it can deliver a new kind of mobility experience.”
Alto is a venture capital-funded on-demand ride service, starting in Dallas, Texas, with plans to scale to new cities in 2019.
Each driver is an employee of Alto and is carefully vetted and trained. Alto’s features include in-app music and conversation controls, as well as app-enabled vehicle identification, via exterior vehicle lighting.
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