Travellers can now plan and see their public transport journey with real-time information and end-to-end directions on one screen.
Riders can now plan their public transport journey with real-time information and end-to-end directions in the Uber app.
The company has integrated real-time underground, bus and train information into the new public transport app. Users enter their destination to see prices and arrival times for public transport and UberX on one screen.
Uber claims that the app will show real-time public transport options and tell users which one will get them to their destination the quickest. If they choose to take public transport, they’ll get step-by-step navigation from their current location to their destination.
In an article in the Guardian, Jamie Heywood, Uber’s regional general manager, said: “Over time, it’s our goal to help people replace their car with their phone by offering a range of mobility options – whether cars, bikes or public transport – all in the Uber app.”
It is the latest development in Uber’s strategy to help reduce private car use in the UK capital and contribute to the city’s clean air efforts. Last year it announced its own Clean Air Plan with the aim of every car on the app in the capital being fully electric in 2025. It said every driver using the app in London will be able to get assistance to help them move into an electric car.
Rabih Arzouni, chief technology officer for transport at Fujitsu UK, said there is a “huge opportunity” for transport providers across the country to develop a service that enables consumers to build their journey through one platform, and Uber is doing do just that.
“This is a step closer to an integrated mobility service that consumers have been demanding for some time now"
“However, not only can it be used to find the right route, but transport providers can also harness these platforms to allow people to pay for the tickets they need and update the necessary nuances in their journey, like taking a bus, then the tube, then a train in first class with a table seat,” he said.
Arzouni added: “Consumer demands have evolved to always expect the most efficient, frictionless services available. As a result, transport operators must deliver seamless and high-quality services that meet these expectations. Fundamentally, this means innovative digital services that make travelling not only as easy as possible, but also as enjoyable as possible.
“This is a step closer to an integrated mobility service that consumers have been demanding for some time now. If all industry stakeholders co-create – whether that’s a transport operator, government, a city authority or a technology company – together they can take ownership of the customer journey and maintain stronger customer relationships, offering them the best service possible.”
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