Bristol-formed UK band Massive Attack has announced a large-scale ‘super-low carbon’ live show for 2020 in Liverpool.
Massive Attack will work with Culture Liverpool and various city authorities and transport providers as well as its own suppliers. Through the show, the band also aims to unite leading experts from the renewable energy and electric vehicle sectors.
The event, which will take place next summer and form part of the Liverpool’s Good Business Festival cultural programme, will support the band’s new climate change research project.
Last week Massive Attack announced it is partnering with academics from Manchester University’s Tyndall Centre for Climate Change Research to evaluate and address the music industry’s carbon footprint. The researchers will analyse data from Massive Attack’s tour and recording schedule to look at key areas where CO2 emissions can be reduced.
Massive Attack is aiming to achieve a “dramatic reduction" of carbon impact in: band, crew and equipment transportation; production power; catering options; audience transportation; merchandising and show sponsorship.
The pilot show will be the first step towards the band’s ambition for carbon-neutral live music – or as near as it’s possible to reach that standard. The researchers will produce a framework based on data gathered from Massive Attack’s forthcoming tour.
This project offers an opportunity to work with new and progressive identities in the planning, energy, technology and transport sectors.
Massive Attack’s Robert Del Naja said: “I’m looking forward to exploring the social and scientific solutions to the challenges we face in transitioning to a low carbon society. This project offers an opportunity to work with new and progressive identities in the planning, energy, technology and transport sectors. After years of participation in large-scale music events that have had questionable sponsors on the ticket and too often, very little enthusiasm for meaningful change.”
Claire McColgan MBE, Director, Culture Liverpool and The Good Business Festival, said: “As both a festival and a city, we are proud to be working with Massive Attack on this unprecedented event. We are committed to supporting bold, positive action and the Liverpool show is a prime example of how change can be driven from leading industry figures, whatever the sector. We’re keen to see how these learnings can be applied quickly and widely to all appropriate content moving forward.“
The band will use the summer shows to collect data and share the researchers’ work with the European festival sector. The band, crew and equipment will be transported to these dates by rail.
Liverpool has appointed Laura Robertson-Collins, Cabinet Member for Environment & Sustainability as Liverpool’s first ‘Climate Champion’.
Professor Carly McLachlan, Director Tyndall Centre for Climate Change Research, Manchester, said: “Climate Emergency requires rapid shifts from theory to practice. The Liverpool event offers a great opportunity to bring together the different organisations needed to really reshape the impact of live music events. This collaborative and learning by doing approach will allow a real-world exploration of where the quick and easy wins are and where we need to work together to tackle the more stubborn challenges.”
Coldplay also announced recently that it won’t tour until it can be sure gigs will be carbon-neutral.
In July, Liverpool tabled a bid to the UK government for a £230 million “green city deal” to tackle climate change and help boost the city’s economy post-Brexit. The city has followed hundreds of others around the world to declare a climate emergency. Liverpool also appointed Laura Robertson-Collins, Cabinet Member for Environment & Sustainability as Liverpool’s first ‘Climate Champion’.
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