You are viewing 1 of 2 articles without an email address.


All our articles are free to read, but complete your details for free access to full site!

Already a Member?
Login Join us now

Microsoft and Grab collaborate to drive innovation

Grab is the top mobile online-to-offline platform in Southeast Asia and operates in 235 cities

LinkedInTwitterFacebook
The five-year agreement will see parties collaborate on a range of technology projects
The five-year agreement will see parties collaborate on a range of technology projects

Microsoft Corporation and Grab have entered a strategic partnership that will see the Singapore-based ride-hailing service use the tech giant’s machine learning and other artificial intelligence (AI) capabilities across a range of technology projects.

 

The five-year agreement will see both parties collaborate on projects including big data, AI and mobility solutions.

 

Strategic partnership

 

As a first step in the broad collaboration between the two companies, Grab will adopt Microsoft Azure as its preferred cloud platform and Microsoft will make a strategic investment in Grab.

 

“This partnership signals a deep collaboration with Microsoft on an array of technology projects, including big data and artificial intelligence, that will transform the delivery of everyday services and mobility solutions in Southeast Asia,” said Ming Maa, president of Grab.

 

“Microsoft’s investment into Grab highlights our position as the leading homegrown technology player in the region. We look forward to collaborating with Microsoft in the pursuit of enhancing on-demand transportation and seamless online-to-offline experiences for users.”

“Our partnership with Grab opens up new opportunities to innovate in both a rapidly evolving industry and growth region”

Through this collaboration the companies will explore several innovative “deep technology” projects that aims to enhance and transform the Grab experience for users, driver-partners, merchants and agents.

 

These special innovation projects include:

 

Big data, AI and machine learning

  • To help improve passenger and driver safety and security, Grab will work with Microsoft to explore new authentication mechanisms such as mobile facial recognition with built-in AI for drivers and customers who opt in, as a replacement for checking IDs, that help match both driver and passenger identities to the reservation
  • Grab will explore utilising Microsoft Azure’s data analytics and fraud detection services to better predict and prevent fraudulent transactions on Grab’s platform
  • The companies plan to leverage Microsoft’s natural language processing capabilities to provide customers with contextualised real-time translations and create an AI chatbot so Grab users can engage in interactive experiences
  • Microsoft’s machine learning and AI capabilities will be used to power Grab’s advanced “recommendation engine” that analyses user data and behaviour to provide personalised services and content recommendations through the Grab application
  • Grab also plans to work with Microsoft to explore image recognition and computer vision technologies that will improve the user and driver pick-up experience. For example, passengers will be able to take a photo of their current location and have it translated into an actual address for the driver
  • To improve map creation and quality, Grab plans to tap into the power of Microsoft’s machine learning capabilities.

Other areas of collaboration are:

  • Microsoft Outlook integration: Grab will provide on-demand transportation booking options to Outlook users so they can seamlessly book rides directly in the application and be alerted with calendar reminders
  • Microsoft Kaizala: Grab will pilot Microsoft’s Kaizala, a mobile app and service for large group communications and work management, to improve the efficiency and effectiveness of Grab’s Customer Service teams
  • In-car solution: the companies will collaborate on the deployment of in-car entertainment and productivity solutions across Southeast Asia
  • Rewards integration: Microsoft will explore integrating Microsoft rewards gift cards into the Grab rewards loyalty programme.

“Our partnership with Grab opens up new opportunities to innovate in both a rapidly evolving industry and growth region,” added Peggy Johnson, executive vice president at Microsoft.

 

“We’re excited to team up to transform the customer experience as well as enhance the delivery of digital services for the millions of users who rely on Grab for safe and affordable transport, food and package delivery, mobile payments, and financial services.”

 

Grab claims to be the top mobile online-to-offline platform in Southeast Asia and operates in 235 cities across eight Southeast Asian countries.

 

If you like this, you might be interested in reading the following:

 

World’s first trial of robo taxi service in Singapore

An engineer will ride in the vehicle to observe performance and assume control if required to ensure comfort and safety

Read more

 

Cities must drive autonomous and connected strategies

Report finds Amsterdam has successfully introduced MaaS while San Francisco and Singapore are putting CAV at the heart of their mass transit future

Read more


Autonomous buses charge up in Singapore
ABB is supplying its fast-chargers for the smart nation’s forthcoming driverless electric bus project, which is scheduled to begin in 2019
Read more

 

LinkedInTwitterFacebook
Add New Comment
LoginRegister