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Mining intelligence from the streets

The partnership aligns with Toronto’s ground-breaking Digital Main Street online platform programme

Digital Main Street has helped Toronto's streets adopt digital technologies
Digital Main Street has helped Toronto's streets adopt digital technologies

The City of Toronto is teaming up with the Toronto Association of Business Improvement Areas (TABIA) and Vancouver-based tech start-up, UrbanLogiq, to gain greater insight into the economic health and well-being of the city’s main streets and Business Improvement Areas (BIAs).


UrbanLogiq will bring its economic intelligence and data analytics expertise and platform to analyse business and economic activity and health in Toronto through a mutual research and development (R&D) pilot.


 “More governments are opening up to the possibilities of leveraging unconventional partners to lower the cost of innovation to the benefit of their residents,” said UrbanLogiq CEO Mark Masongsong. “As one of the largest cities in North America that continually demonstrates a leading-edge mindset to technology and innovation, UrbanLogiq is thrilled to be working with the City of Toronto and TABIA.”


This partnership is in line with Toronto’s Digital Main Street programme, an online platform and service for main street businesses that assist them with the adoption of digital tools and technologies.


With data collected from over 5,000 main street businesses in Toronto, the goal is to better understand the adoption of digital tools and how it impacts main street businesses and their neighbouring communities.


“Digital Main Street is a ground-breaking programme focused on the health and wellbeing of Toronto’s main street businesses. The partnership with UrbanLogiq provides a great opportunity to visualise the data and insights collected as part of the programme to better inform decision-making and outreach to Toronto’s main street businesses,” shared Councillor Michael Thompson, chair of the City of Toronto’s Economic Development Committee.


“The health of Toronto’s neighbourhoods are interconnected with the success of their commercial main streets. Digital Main Street has helped Toronto’s main streets adopt digital technologies and through this partnership, we aim to visualise and better understand how we can help Toronto’s retail community adapt to the challenges they face by embracing technology,” said John Kiru, executive director, Toronto Association of Business Improvement Areas.


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