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Mobile ticketing comes to The Hague

The JustRide system allows passengers to buy tickets anywhere and anytime on their smartphones

The mobile ticketing service is live across 17 lines in The Hague
The mobile ticketing service is live across 17 lines in The Hague

HTM Personenvervoer, a public transport company operating in The Hague, Netherlands, has deployed Masabi JustRide mobile ticketing on its trams and buses in the city.


The service has gone live across the city’s 17 lines, which when combined accounts for more than Euro 90m in annual fare revenue.


Previously, passengers without an OV Chipcart had to purchase single-use and day tickets, available as disposable smart cards. These tickets were unable to be reused and must be bought either on-board or from vending machines at stations throughout the city.


JustRide allows passengers to buy tickets anywhere, anytime on their smartphones using an application with support for Dutch, German and English, and payments using IDEAL, the Dutch payments system.


As a part of the deployment, JustRide also ‘deeplinks’ to the HTM trip planning application, allowing real-time A to B route planning and service updates to be accompanied by the option to purchase and store transit tickets on passenger devices.


“The introduction of mobile ticketing in The Hague is the first city-wide deployment of its kind anywhere in The Netherlands, and we are delighted that yet another major city has chosen the JustRide platform,” said Brian Zanghi, CEO of Masabi.


“This is a landmark project that is changing the way people travel in the city, with passengers able to buy tickets anywhere, anytime at the touch of a button.”


JustRide is a cloud-based, deployment-proven, end-to-end mobile ticketing and fare collection platform. It comprises award-winning apps for ticket purchase, display and inspection together with back-end infrastructure for secure payments, ticket management, customer service, reporting and real-time analytics.


Masabi said it works in partnership with more than 25 transit agencies and operators in the US, Europe and around the globe, including: Boston’s MBTA; Keolis; National Express Bus; Thames Clippers; New Orleans RTA; LA Metrolink; Transport for Athens; and New York’s MTA.


The company has offices in London, New York and Boston and investors include Mastercard and Keolis.


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