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Mobility business accelerator buys into MaaS pioneer

Via ID has acquired a majority stake in Swedish start-up UbiGo which wants to bring its subscription-based mobility-as-a-service offering to households in major cities.

UbiGo offers one app, one contract and one bill for mobility options
UbiGo offers one app, one contract and one bill for mobility options

Business accelerator, Via ID, has taken a majority stake in Swedish mobility-as-a-service (MaaS) provider, UbiGo.


Customers take out a subscription to UbiGo, which covers usage of public transport, car-sharing, taxi, rental cars, bike-sharing and more. After a successful pilot in Gothenburg, the service was launched in Stockholm last summer with the support of City Hall and the SL public transport authority.


MaaS pioneer


Via supports long-term projects related to new modes of mobility. “This new equity participation is obvious for Via ID because UbiGo is a pioneer in this market and offers a complete MaaS offer (itinerary, ticketing, payment, reservation) with a very operational approach through partnerships with public and private actors,” said Alexis Hue, Via ID’s venture partner in Berlin covering the Scandinavian area.


Customers subscribe via the UbiGo application by defining days or hours of use according to their needs and according to the mode of transport. Prepaid levels can be updated each month. What is not used in the current month can be saved for the next month. Each family has a shared account accessible to all members via the app, which also includes scheduling, booking and ticketing functions. Customers access one app and have one contract and one bill.

“There is great potential at the international level in cities with a population of one million or more”

Via ID believes UbiGo’s approach helps to reduce the barrier to membership. “This is the ultimate brick that will link all the offers of the sector between them,” said Jean-François Dhinaux, director of strategic marketing and synergies of Via ID. “This continuous aggregation process must in the end avoid having to switch between different applications.”


Hans Arby, CEO of UbiGo, believes there is great scope for MaaS in cities with a population of one million or more, adding that with more than two million inhabitants in Stockholm, for example, the potential is estimated at 30 per cent of the total number of households or 250,000 families.


He added: “Europe alone has about 50 such urban areas. Thanks to its expertise, international network and synergies, Via ID is the best partner to roll out our solution and convince the various stakeholders.”


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