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TomTom and Uber strengthen links for more accurate mapping

The ride-sharing company will continue to integrate TomTom’s maps, traffic data and Maps APIs across its global platform but has also joined the company’s Map Editing Programme.

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The two companies want to offer a superior mapping experience in cities around the world
The two companies want to offer a superior mapping experience in cities around the world

Location technology specialist TomTom and Uber have deepened their links to develop an improved mapping experience for users across more than 10,000 cities around the world.

 

The ride-sharing company will continue to integrate TomTom’s maps, traffic data and Maps APIs across its global platform but has also joined the company’s Map Editing Programme (MEP).

 

Two billion map changes per month

 

TomTom regularly processes close to two billion map changes per month, which helps it maintain the freshest maps. Writing in a blog, Shashi Vaijayanthi Rangarajan, TomTom’s vice president of customer programme management, estimates that 10 per cent of the global road network changes every year.

 

It launched the MEP to create a partner ecosystem in which it joins forces with global leaders in the mobility, on-demand, logistics and automotive industries to ensure maps are as up-to-date as possible.

 

“By collaborating to make a better map, we also discover new products or services that we can offer to users. It’s a paradigm shift in which everyone wins,” said Rangarajan.

 

The programme currently supports more than three million partner edits to the TomTom map every month in more than 70 countries around the world.

 

“These millions of additional map edits benefit the entire global community by creating fresher, more accurate maps,” said Rangarajan. “Being able to refer to a correct and complete map is vital. That’s been especially true in recent months, as protests across the US blocked streets, flash floods washed out roads in southern Europe and the coronavirus pandemic closed borders worldwide. In these fast-changing times, having maps that reflect real-road conditions is more important than ever.”

“By collaborating to make a better map, we also discover new products or services that we can offer to users. It’s a paradigm shift in which everyone wins”

The MEP team has prioritised adding user-friendly and open source interfaces and tools to make editing easier for partners. “At the same time, we follow a stringent process to ensure all changes are of high quality,” explained Rangarajan. “All partner edits must pass the same quality checks that are required of TomTom editors. These real-time quality checks give editors a level of comfort when making edits and ensure the most accurate map possible.”

 

Uber and TomTom will also work together to help ensure map updates reflect real-world changes like new roads, turn restrictions, street closures, and more.

 

Uber will observe and report on-the-ground insights from completed trips and deliveries and TomTom will use updates collected from its partners to provide even more accurate map data to TomTom customers.

 

“Accurate mapping is at the heart of Uber’s platform, which is why we’re thrilled to continue teaming up with TomTom,” added Michael Weiss-Malik, director of product, maps and GSS at Uber. “Our partnership will help create even more dynamic mapping experiences in our global marketplace.”

 

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