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X-Mode launches privacy-conscious location data network

The company said it is working with app developers and data buyers to offer the “highest quality data” that strives to meet all current regulatory standards.

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X-Mode's mission is to rid the location data sector of poor quality data
X-Mode's mission is to rid the location data sector of poor quality data

X-Mode has announced what it claims is the first “fully transparent and privacy-conscious” location data network.

 

Founded by the developer of campus safety app, Drunk Mode, X-Mode said it wants to redefine the way location data is collected, used, and understood among consumers.

 

Highest quality data

 

The company said it is working with app developers and data buyers to offer the “highest quality data” that strives to meet all current regulatory standards including the GDPR and CCPA.

 

According to X-Mode, unlike some other players in the space, which rely on ‘inaccurate’ bidstream data collected from ad-based SDKS, X-Mode receives most of its data directly from mobile app publishers through XDK, its proprietary location-based SDK.

 

“As we bring X-Mode to market our team quickly realised three major opportunities for disruption in the location industry: data licensees’ need for high-quality location data; publishers looking for additional monetisation strategies; and consumers wanting more transparency on how their location data is being used,” said Josh Anton, CEO, X-Mode.

Tech platform offers near real-time GPS, and other detection capabilities including IoT, Wi-Fi, and Beacon

With more than 300 apps on its platform, X-Mode claims it licenses a high accuracy (70 per cent accurate within 20 metres), dense data panel that includes mobility metrics (speed, bearing, altitude, vertical accuracy), near real-time GPS, and other detection capabilities (IoT, wi-fi, and Beacon).

 

X-Mode said it offers data licensors and licensees the following:

  • quality and quantity: data licensors need large scale data sets with high quality; many buyers have to accept a trade-off between quantity and quality due to the fragmentation of the market;
  • privacy: data licensors want to purchase location directly from apps that a) have a real use-case to run location, b) inform the publisher that data is being monetised, and c) inform the users that their data is being sold to third parties;
  • transparency: many data licensees do not know where the data is coming from, increasing fears of inaccuracy and fraud. Similarly, most data sets in the market don’t have the depth needed to do accurate measurement or insights.

X-Mode said it provides this anonymised user panel to hundreds of clients across multiple industries, including: smart cities; mapping and location services; AdTech; MarTech; FinTech; real estate, and InsurTech.

 

The company also intends to embark on an initiative to provide non-profits, charities, and emergency and disaster relief organisations with location data to advance their causes and further their quest to use data for impact through the X-Mode’s Picket initiative. Picket was launched to help make the power of location data available to everyone.

 

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