User adoption will be further encouraged by cost-savings acting as a “pull factor”
Revenues generated by the use of mobility-as-a-service (MaaS) platforms are forecast to exceed $11bn by 2023. This is up from an estimated $100m in 2018 and is an average annual growth of 156 per cent, according to new research.
The Mobility-as-a-Service, Emerging Opportunities, Vendor Strategies & Market Forecasts 2018-2023 report from Juniper Research found that MaaS implementation will be further driven by the emerging focus on smart city initiatives with users approaching 10 million in the same period as pilots become “compelling service offerings”.
Meanwhile, the report states, the emergence of MaaS platforms, as demonstrated by Moovel and Whim, were the result of increased regulatory pressures for joined-up, environmentally sustainable and financially affordable transport options. However, implementation of an open data policy is required immediately to realise this vision.
Alongside top-down “push factors”, user adoption will be further encouraged by cost-savings acting as a “pull factor”. Juniper forecasts that fuel cost savings from MaaS implementation will reach over $32bn in 2023, up from just $210m in 2018.
“Commuters face a compelling proposition in MaaS, which promises to reduce journey time and generate significant savings. However, service providers will require time to establish the trust needed to sustain successful challenges to traditional transport paradigms,” said Nick Maynard, research analyst at Juniper, and report author.
“Commuters face a compelling proposition in MaaS, which promises to reduce journey time and generate significant savings"
The research also found that emergent MaaS platforms will increasingly have to compete with ridesourcing vendors, such as Uber, Lyft and DiDi Chuxing, which are expanding their offerings by integrating public transport options into their apps.
This means that, in order to succeed, MaaS must offer a superior multi-modal experience as well as financial incentives, which will require existing transport providers support, alongside city co-operation and legislative backing. Without these factors in place, MaaS will lack the elements which differentiate it from traditional transport, leading to poor adoption, Juniper cautions.
Juniper Research provides research and analytical services to the global hi-tech communications sector; providing consultancy, analyst reports and industry commentary.
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