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Research in Scotland examines rural MaaS opportunities

We often hear about how Mobility-as-a-Service (MaaS) can improve travel and congestion in busy cities but it could also offer huge benefits to people living in rural locations.


New research being carried out in Inverurie in the Scottish Highlands will explore new transport services for local residents.


Inverurie has a population of around 13,000 people. Transport services in rural areas such as this require a different approach to that seen in big towns and cities. Accessible and affordable transport is a lifeline for many rural residents, connecting them to opportunities for socialising, working, learning and healthcare.


Following a Scottish Rural Transport Conference held in Inverness in September 2018, the Transport Systems Catapult will be working in partnership with local business JLM and Mobility Lab UK on a new accessible transport service for the community of Inverurie.


Understanding the community’s needs


The research in Inverurie will seek to understand the needs of the community in a rural Scottish location, including residents and local businesses, and see how current transport services are meeting those needs. The research findings will be used to develop and design new services that can be trialled in rural areas.


The research findings will be used to develop and design new services that can be trialled in rural areas.


Jenny Milne, from JLM said: “This project provides a great opportunity to understand the challenges travelling to, in and around Inverurie. By working with the community, it will help to understand what transport services are needed, and what steps can then be taken to improve existing routes around the town.


“The project also hopes to engage the villages around Inverurie. By using focus groups and asking the local community about their ideas, it will help to shape rural transport to the benefit of those living in the area.”


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