Ola’s entry into the UK follows its launch in Australia in February this year, where it now operates in seven major cities
Ride-hailing platform, Ola, has launched its first service in the UK, across South Wales. It offers customers the option of private hire vehicles (PHVs) and taxis on a single platform, which will include additional transportation options in the future to provide passengers with greater choice.
The company works with national governments and local authorities to address transport mobility issues and is working with local authorities across the UK to expand nationwide by the end of 2018. It has already obtained licences to operate in Greater Manchester.
Ola’s approach to passenger safety includes disclosure and barring service (DBS) screened drivers and processes such as 24/7 voice support, options to share ride details with emergency contacts and in-app emergency features.
“We are determined to do a great job for the community and work closely with local authorities to help with their mobility goals”
The service will be available across South Wales, including in Cardiff, Newport and Vale of Glamorgan. “We are very pleased that south Wales is where we will be starting our UK journey,” said Ben Legg, managing director of Ola UK. “Over recent weeks, Ola has received positive feedback from drivers in south Wales and looks forward to providing passengers with a dynamic, new responsible service. We are determined to do a great job for the community and work closely with local authorities to help with their mobility goals.”
To celebrate its UK launch, it is offering customers a limited number of discounted rides to try its new service. Customers can download the Ola app on Google Play or the iOS App Store and register for an account to begin booking rides. It is also offering introductory commission rates for drivers at 10 per cent for PHVs and 5 per cent for taxis as well as payments made daily.
Ola’s entry into the UK follows its launch in Australia in February this year, where it now operates in seven major cities. Over 40,000 drivers across Australia have registered since its launch in February and have completed millions of rides. It conducts one billion rides each year globally, with more than one million drivers in over 110 cities.
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