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Safer Roads Challenge to help cities diagnose road safety issues

Community leaders can apply by identifying a critical road safety challenge that they propose to address with TSR’s support

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The Safer Roads Challenge has helped reduce crashes in the city of Atlanta by 26 per cent
The Safer Roads Challenge has helped reduce crashes in the city of Atlanta by 26 per cent

Cities and communities are being invited to apply for the Safer Roads Challenge 2019-2020, which aims to help them understand the root causes of road safety issues and to prompt interventions to tackle them.

 

Through the challenge, the coalition, Together for Safer Roads (TSR), wants the private sector and local leadership to come together to diagnose road safety challenges and deliver measurable solutions using combined expertise and resources.

 

Critical road safety challenges

 

Community leaders can apply by identifying a critical road safety challenge that they propose to address with TSR’s support. Leaders then work with a team of subject matter experts from TSR member companies and tap into their knowledge, data, technology, and global networks to inform strategic interventions.

 

“We are committed to collaborating with the public sector and advocacy organisations where we can dive in and create sustainable change that improves quality of life and safety for all road users,” said David Braunstein, president of TSR.

 

“As we look to continue influencing the future of road safety, we recognise that forging partnerships between the private and public sector is central to our work, and we’re ready to provide that for more communities.”

 

Applications will be reviewed and selected by a panel of experts. Once reviewed, selected applicants will be invited to TSR’s annual membership meeting in June 2019 to share their challenges, network with member companies, and kick-off the work.

“As we look to continue influencing the future of road safety, we recognise that forging partnerships between the private and public sector is central to our work"

TSR claims its safer roads challenge has already saved thousands of lives including:

  • Atlanta, Georgia: 26 per cent of crashes reduced on the North Avenue corridor by contributing new collision risk insight that could inform high- and low-tech interventions
  • São Paulo, Brazil: 13 per cent reduction in fatalities by building a data system and implementing road infrastructure traffic education and traffic supervision interventions in 64 cities
  • Shanghai, China: Up to 90 per cent of fatalities reduced on identified roadways through crash hotspot segment analysis and a pilot programme indicating potential for up to 30 per cent reduction in risky driving activity based on behaviour-focused commercial driver safety education.

As part of the coalition’s commitment to helping cities reduce road crashes and fatalities, TSR is partnering with the Vision Zero Network to help increase peer-to-peer learning through a scholarship program to support participation in the Vision Zero Cities Conference.

 

Vision Zero leaders

 

The scholarship recipients include 27 Vision Zero leaders from 23 cities, representing a mix of public sector staff, community advocates, and members of Families for Safe Streets chapters across the country.

 

“This partnership provides safe mobility leaders the opportunity to take part in the Vision Zero Cities Conference and to learn from their peers across the nation, including those in the public and private sectors and the advocacy community,” added Leah Shahum, founder and director of the non-profit Vision Zero Network.

 

“We’re already seeing value in the programme, and we look forward to our continued work with TSR and city leaders in prioritising safe mobility for all.”

 

TSR brings together global private sector companies, across industries, to collaborate on improving road safety and reducing deaths and injuries from road traffic crashes globally.

 

Current members include AB InBev, AIG, AT&T, Republic Services, CalAmp, Ericsson, Geotab, GM, iHeartMedia, Lyft, Octo Telematics, PepsiCo, Republic Services, UPS, Walmart, Alpha Drive, HAAS Alert, Ouster, and Zendrive.

 

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