Clear Channel wants to make sustainable investments to make a difference in the communities in which it operates
Out of home media owner, Clear Channel, has awarded a contract to Signify (formerly Philips Lighting) to upgrade existing lighting in its Adshel bus shelters to new, more environmentally-friendly Philips LED light tubes.
The Philips T8 CorePro Universal and T8 Master Universal will help reduce energy consumption and carbon emissions on the public infrastructure by up to 65 per cent, the lighting provider claims. In addition, the new LED light tubes will have double the lifespan of the original lighting, generating less tube waste.
According to Clear Channel, the nationwide initiative is the first of its kind from an outdoor advertising owner, with Philips LED light tubes being initially installed in 4,000 Adshel bus shelters across the country, as part of its back-lit advertising panels.
The goal of the environmental project is to replace tubes across the entire Clear Channel Classic Adshel estate in the UK.
“The environment and sustainability are at the heart of how we operate as a business and we’re delighted to partner with Signify to upgrade the lighting in our Adshel Classic estate on this unprecedented scale,” said Justin Cochrane, CEO, Clear Channel.
“Not only will this initiative bring tangible environmental benefits, it also exemplifies one of the many ways we’re investing to make a difference in communities where we operate.”
"This is a perfect application of LED, in a way that meets all of the customer’s requirements while delivering against environmental objectives”
The initial lead for the project was provided by CEF – a trade channel distribution partner of Signify.
“It is great to see Clear Channel making use of our energy efficient and quick-to-fit Philips LED lighting technologies. This is a perfect application of LED, in a way that meets all of the customer’s requirements while delivering against environmental objectives,” added Joao Pola, CEO of Signify UK & Ireland.
“It is an example of our wider commitment to sustainability which is underlined by us being named industry neader in the 2018 Dow Jones Sustainability Index for two years running.”
You might also like: