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Singapore campaign to help SMEs digitise

As a bedrock of Singapore’s economy, SMEs cannot afford be left out of digitalisation, says Singtel

Singapore sees SMEs as foundational to its economy and future resilience
Singapore sees SMEs as foundational to its economy and future resilience

Singapore-based ICT Solutions group Singtel and DBS Bank have launched a nationwide campaign to help 5,000 small and medium enterprises (SMEs) grow their business by digitalising their operations.


The third staging of the annual 99%SME movement, co-founded by the companies, aims to secure 5,000 new signups for the 99%SME website. This is double last year’s target. By listing on the 99%SME website, SMEs can market themselves online at the site at no cost.


The campaign also aims to help SMEs venture into e-commerce by signing them up to the 99%SME emarketplace, hosted by Lazada Singapore.


As part of its initiatives for SMEs, DBS is rolling out a new suite of financing packages with preferential pricing and fee waivers to help them adopt cashless and e-commerce solutions. The bank is also offering incentives to its four million customers when they purchase from participating SMEs.


“As the bedrock of Singapore’s economy, SMEs cannot afford to be left out of digitalisation. By helping SMEs adopt technology, we strengthen Singapore’s economic resilience, contributing to building a smart nation,” said Bill Chang, chief executive officer, group enterprise at Singtel.


“While most SMEs acknowledge technology as a game-changer, its potential has not been fully harnessed. Our campaign facilitates SMEs’ digital journey by helping them to get online and generating demand for their products and services.”


In conjunction with this year’s 99%SME campaign, Singtel has introduced Adtiq, a cloud-based application which allows SMEs to plan, create and optimise their advertising campaigns across several digital platforms.


Adtiq was developed jointly with Amobee, Singtel’s digital marketing subsidiary. SMEs which face resource and manpower constraints can use this digital solution to optimise their advertising spend. To help SMEs use digital marketing tools such as Adtiq, Singtel has tied-up with Google to train 1,000 SMEs.


“As we look towards transforming Singapore to a digital economy, local businesses must evolve along in this momentum,” said Joyce Tee, group head of SME banking, DBS Bank. “We continue to focus our efforts on helping SMEs build and enhance their capabilities in e-commerce, become more efficient by adopting cashless solutions and gain new skills with working capital management and productivity training programmes.”


Among the companies which have joined the initiative as partners this year are AXA Insurance, Brother, Far East, Google, Huawei, Lazada, Mastercard and Samsung.


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