Citi Logik has analysed traffic flows around Heathrow, Gatwick and Hull. Now it plans to expand to other cities.
Predictive analytics company, Citi Logik, has won the Data Pioneer of the Year award at the 2018 UK Business Tech Awards, following a series of projects that assist urban planners.
Its technology – CitiAnalytics – creates a detailed analysis of road and transport movements using anonymised 3G and 4G mobile network data. It then provides a transport model to help with future infrastructure planning and development around vehicles, walking and public transport.
Citi Logik Chief Executive Officer, Stephen Leece, commented: “We’ve taken a very specific decision to work in a very precise area of the smart city market, by working with data for a public benefit. The award is recognition that that’s a good thing to do and that this is the way forward for managing data.”
We’ve taken a very specific decision to work in a very precise area of the smart city market, by working with data for a public benefit. The award is recognition that that’s a good thing to do and that this is the way forward for managing data.
Citi Logik has used its technology to analyse traffic flows around Heathrow and Gatwick airports. In 2017, Citi Logik built its CitiAnalytics platform and tested it in Hull. Successful trials saw the system integrated into Hull’s day-to-day operations.
The company is now looking to scale up and roll out its platform to other cities.
It recently secured new contracts to evaluate the core data of travel models in two cities in Yorkshire and the north-east.
The first will provide a similar model to the Hull project, using anonymised mobile data, while the second will look at air quality.
Leece said: “Local authorities are now mandated to identify areas that need attention and they need a plan to reduce the impact. We’ll be providing statistical data of people’s movements by their own vehicles, foot and public transport to help them build a strategy based around it, whether that’s persuading people to take different routes or to charge vehicles within certain zones.”
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