The new tool aims to help transportation planners and mobility companies better understand the travel patterns of cyclists and pedestrians across an entire city.
San Francisco-based mobility analytics company, StreetLight Data, has incorporated a new tier to its Insight software platform to help transportation planners and new mobility companies better understand the travel patterns of cyclists and pedestrians.
According to StreetLight Data, measuring bicycle and pedestrian traffic has become an “overwhelming challenge” for cities and communities which can’t afford to install and maintain enough expensive counters to help measure and manage how multiple modes interact.
The company claims its new Bike and Pedestrian Essentials offers complete, standalone access to key industry metrics for these modes, previously offered only as part of its premium multimode software tier.
Available for select zones or an entire region, the new tier aims to provide communities with tools for a more ‘nuanced’ understanding of active transportation usage, safety, and data-derived priorities for bike lanes and other infrastructure.
Without bike activity metrics, cities are forced to rely largely on collision statistics to identify locations prone to bike collisions, notes StreetLight Data.
“Overlaying collision counts with our bicycle activity index across an entire city allows transportation agencies to pinpoint bike collision rates and quickly prioritise where to act first”
From 2015 to 2018, San Francisco experienced 1,400 bike injuries and fatal collisions. However, as StreetLight’s bike activity overlay reveals, transportation agency safety initiatives can be focused on a subset of roads with the highest exposure (where both bike traffic and collision rates are highest).
“For a city [San Francisco] with 1,200 miles of roadway, having 75 bicycle sensors offers only a partial perspective on bike traffic. StreetLight’s ‘virtual’ sensors cover nearly every city block,” said Sean Co, director of special projects at StreetLight Data.
“Overlaying collision counts with our bicycle activity index across an entire city allows transportation agencies to pinpoint bike collision rates and quickly prioritise where to act first.”
While addressing safety is a critical application, StreetLight Data’s Bike and Pedestrian Essentials tier provides metrics that aim to help solve an array of mobility challenges, including:
Founded in 2011, StreetLight Data applies proprietary machine learning algorithms to over four trillion spatial data points over time, the company measures diverse travel patterns and makes them available on-demand via its software-as-a-service (SaaS) platform for mobility, StreetLight InSight.
You might also like: