The Paving for Pizza initiative aims to repair the cracks, bumps and potholes which Domino’s says are damaging its in-transit pizzas.
The City of Berlin in the United States is the latest to receive a “Paving for Pizza” grant from Domino’s Pizza.
Domino’s, which sees itself as a tech company as much as a pizza provider, said it received an “overwhelming number of nominations” from Berlin’s residents.
Domino’s launched its Paving for Pizza programme in June 2018, pledging to “save carry-out pizza, one pothole at a time”. It asks customers to nominate their town for a grant to repair potholes.
The pizza company says customers submitted so many nominations that it decided to expand the programme to pave one community in each state.
Since the programme launched, Domino’s says it has received more than 190,000 unique nominations from 17,158 different zip codes in all 50 states.
“Cracks, bumps and potholes can easily ruin a good carry-out pizza, and nobody wants that,” said Keith Bell, Berlin Domino’s franchise owner. “We’re thrilled that Berlin was selected as a grant recipient to help smooth the ride home for our carryout customers.”
In June, when the Paving for Pizza campaign was launched, city leaders benefiting from it said the initiative was helping city funds go further.
Bill Scherer, Mayor of Bartonville Texas, said: “This unique, innovative partnership allowed the town of Bartonville to accomplish more pothole repairs.”
Milford’s city manager was quoted as saying: “We appreciated the extra Paving for Pizza funds to stretch our street repair budget as we addressed more potholes than usual.”
Stephen Bailey, Program Development Co-ordinator, Athens (US), commented: “We were intrigued by this unique public-private partnership. This was certainly a new type of opportunity for us.”
More widely, while some praised the initiative as being “a brilliant piece of inventive disruption”, others called it “dystopian” and expressed concern it was a worrying blurring of the boundaries between public services and corporate interests.
Publicity shots from Domino’s show sections of repaired roads bearing Paving for Pizza branding and the Domino’s logo.
You might also like: